Score Designer for Marketing Cloud

June 8, 2022
January 12, 2017

When companies are looking for lead scoring and grading capabilities they first think about Pardot. Until now! We released a lead scoring solution that works in Salesforce Marketing Cloud. Combine any data and activate scored leads in Journey Builder.

Pardot versus Marketing Cloud

Lead scoring has never been part of Marketing Cloud. Companies looking for these capabilities mostly turn to Pardot. Missing the good parts of Marketing Cloud like Journey Builder and many more amazing designers and builders. Learn more about Pardot versus Marketing Cloud.

Similar to our Segment Designer, we wanted to create a user friendly way to include scoring rules within Marketing Cloud and make it easy to use these scores when creating segments for your campaigns.

Introducing Score Designer

Score Designer is now fully released and part of the Activation Studio.

  • Easily create one time and recurring scoring rules
  • Use positive and negative scores
  • Use any data available within Data Designer
  • Use scores to segment audiences

Want to know more. Learn everything about lead scoring and Score Designer here.

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<div class="wpforms-container wpforms-container-full" id="wpforms-1830"><form id="wpforms-form-1830" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="1830" method="post" enctype="multipart/form-data" action="/score-designer-for-marketing-cloud/" data-token="5a258079a321c0265c513ffc957d8b6f"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#72b239" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 4</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:25%;background-color:#72b239"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 "><div id="wpforms-1830-field_3-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="3"></div><div id="wpforms-1830-field_18-container" class="wpforms-field wpforms-field-html" data-field-id="18"><div id="wpforms-1830-field_18"><h3 class="el-meta uk-h4 uk-margin-top uk-margin-remove-bottom">Please tell us who you are?</h3></div></div><div id="wpforms-1830-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-1830-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-1830-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-1830-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-1830-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-1830-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-1830-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-1830-field_1">Work Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-1830-field_1" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][1]" required></div><div id="wpforms-1830-field_6-container" class="wpforms-field wpforms-field-text" data-field-id="6"><label class="wpforms-field-label" for="wpforms-1830-field_6">Position <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-1830-field_6" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][6]" required></div><div id="wpforms-1830-field_17-container" class="wpforms-field wpforms-field-phone" data-field-id="17"><label class="wpforms-field-label" for="wpforms-1830-field_17">Phone</label><input type="tel" id="wpforms-1830-field_17" class="wpforms-field-medium wpforms-smart-phone-field" data-rule-smart-phone-field="true" name="wpforms[fields][17]" ></div><div id="wpforms-1830-field_23-container" class="wpforms-field wpforms-field-hidden" data-field-id="23"><input type="hidden" id="wpforms-1830-field_23" name="wpforms[fields][23]"></div><div id="wpforms-1830-field_2-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="2"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="1830" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-2 " style="display:none;"><div id="wpforms-1830-field_19-container" class="wpforms-field wpforms-field-html" data-field-id="19"><div id="wpforms-1830-field_19"><h3 class="el-meta uk-h4 uk-margin-top uk-margin-remove-bottom">We also need some company information</h3></div></div><div id="wpforms-1830-field_5-container" class="wpforms-field wpforms-field-text" data-field-id="5"><label class="wpforms-field-label" for="wpforms-1830-field_5">Company <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-1830-field_5" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][5]" required></div><div id="wpforms-1830-field_20-container" class="wpforms-field wpforms-field-address" data-field-id="20"><label class="wpforms-field-label" for="wpforms-1830-field_20">Address <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-medium"><div ><input type="text" id="wpforms-1830-field_20" class="wpforms-field-address-address1 wpforms-field-required" name="wpforms[fields][20][address1]" required><label for="wpforms-1830-field_20" class="wpforms-field-sublabel after ">Address Line 1</label></div></div><div class="wpforms-field-row wpforms-field-medium"><div ><input type="text" id="wpforms-1830-field_20-address2" class="wpforms-field-address-address2" name="wpforms[fields][20][address2]" ><label for="wpforms-1830-field_20-address2" class="wpforms-field-sublabel after ">Address Line 2</label></div></div><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-one-half wpforms-first"><input type="text" id="wpforms-1830-field_20-city" class="wpforms-field-address-city wpforms-field-required" name="wpforms[fields][20][city]" required><label for="wpforms-1830-field_20-city" class="wpforms-field-sublabel after ">City</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-1830-field_20-state" class="wpforms-field-address-state wpforms-field-required" name="wpforms[fields][20][state]" required><label for="wpforms-1830-field_20-state" class="wpforms-field-sublabel after ">State / Province / Region</label></div></div><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-one-half wpforms-first"><input type="text" id="wpforms-1830-field_20-postal" class="wpforms-field-address-postal wpforms-field-required" name="wpforms[fields][20][postal]" required><label for="wpforms-1830-field_20-postal" class="wpforms-field-sublabel after ">Postal Code</label></div><div class="wpforms-field-row-block wpforms-one-half"><select id="wpforms-1830-field_20-country" class="wpforms-field-address-country wpforms-field-required" name="wpforms[fields][20][country]" required><option value="AF" >Afghanistan</option><option value="AL" >Albania</option><option value="DZ" >Algeria</option><option value="AS" >American Samoa</option><option value="AD" >Andorra</option><option value="AO" >Angola</option><option value="AI" >Anguilla</option><option value="AQ" >Antarctica</option><option value="AG" >Antigua and Barbuda</option><option value="AR" >Argentina</option><option value="AM" >Armenia</option><option value="AW" >Aruba</option><option value="AU" >Australia</option><option value="AT" >Austria</option><option value="AZ" >Azerbaijan</option><option value="BS" >Bahamas</option><option value="BH" >Bahrain</option><option value="BD" >Bangladesh</option><option value="BB" >Barbados</option><option value="BY" >Belarus</option><option value="BE" >Belgium</option><option value="BZ" >Belize</option><option value="BJ" >Benin</option><option value="BM" >Bermuda</option><option value="BT" >Bhutan</option><option value="BO" >Bolivia (Plurinational State of)</option><option value="BQ" >Bonaire, Saint Eustatius and Saba</option><option value="BA" >Bosnia and Herzegovina</option><option value="BW" >Botswana</option><option value="BV" >Bouvet Island</option><option value="BR" >Brazil</option><option value="IO" >British Indian Ocean Territory</option><option value="BN" >Brunei Darussalam</option><option value="BG" >Bulgaria</option><option value="BF" >Burkina Faso</option><option value="BI" >Burundi</option><option value="CV" >Cabo Verde</option><option value="KH" >Cambodia</option><option value="CM" >Cameroon</option><option value="CA" >Canada</option><option value="KY" >Cayman Islands</option><option value="CF" >Central African Republic</option><option value="TD" >Chad</option><option value="CL" >Chile</option><option value="CN" >China</option><option value="CX" >Christmas Island</option><option value="CC" >Cocos (Keeling) Islands</option><option value="CO" >Colombia</option><option value="KM" >Comoros</option><option value="CG" >Congo</option><option value="CD" >Congo (Democratic Republic of the)</option><option value="CK" >Cook Islands</option><option value="CR" >Costa Rica</option><option value="HR" >Croatia</option><option value="CU" >Cuba</option><option value="CW" >Curaçao</option><option value="CY" >Cyprus</option><option value="CZ" >Czech Republic</option><option value="CI" >Côte d&#039;Ivoire</option><option value="DK" >Denmark</option><option value="DJ" >Djibouti</option><option value="DM" >Dominica</option><option value="DO" >Dominican Republic</option><option value="EC" >Ecuador</option><option value="EG" >Egypt</option><option value="SV" >El Salvador</option><option value="GQ" >Equatorial Guinea</option><option value="ER" >Eritrea</option><option value="EE" >Estonia</option><option value="SZ" >Eswatini (Kingdom of)</option><option value="ET" >Ethiopia</option><option value="FK" >Falkland Islands (Malvinas)</option><option value="FO" >Faroe Islands</option><option value="FJ" >Fiji</option><option value="FI" >Finland</option><option value="FR" >France</option><option value="GF" >French Guiana</option><option value="PF" >French Polynesia</option><option value="TF" >French Southern Territories</option><option value="GA" >Gabon</option><option value="GM" >Gambia</option><option value="GE" >Georgia</option><option value="DE" >Germany</option><option value="GH" >Ghana</option><option value="GI" >Gibraltar</option><option value="GR" >Greece</option><option value="GL" >Greenland</option><option value="GD" >Grenada</option><option value="GP" >Guadeloupe</option><option value="GU" >Guam</option><option value="GT" >Guatemala</option><option value="GG" >Guernsey</option><option value="GN" >Guinea</option><option value="GW" >Guinea-Bissau</option><option value="GY" >Guyana</option><option value="HT" >Haiti</option><option value="HM" >Heard Island and McDonald Islands</option><option value="HN" >Honduras</option><option value="HK" >Hong Kong</option><option value="HU" >Hungary</option><option value="IS" >Iceland</option><option value="IN" >India</option><option value="ID" >Indonesia</option><option value="IR" >Iran (Islamic Republic of)</option><option value="IQ" >Iraq</option><option value="IE" >Ireland (Republic of)</option><option value="IM" >Isle of Man</option><option value="IL" >Israel</option><option value="IT" >Italy</option><option value="JM" >Jamaica</option><option value="JP" >Japan</option><option value="JE" >Jersey</option><option value="JO" >Jordan</option><option value="KZ" >Kazakhstan</option><option value="KE" >Kenya</option><option value="KI" >Kiribati</option><option value="KP" >Korea (Democratic People&#039;s Republic of)</option><option value="KR" >Korea (Republic of)</option><option value="XK" >Kosovo</option><option value="KW" >Kuwait</option><option value="KG" >Kyrgyzstan</option><option value="LA" >Lao People&#039;s Democratic Republic</option><option value="LV" >Latvia</option><option value="LB" >Lebanon</option><option value="LS" >Lesotho</option><option value="LR" >Liberia</option><option value="LY" >Libya</option><option value="LI" >Liechtenstein</option><option value="LT" >Lithuania</option><option value="LU" >Luxembourg</option><option value="MO" >Macao</option><option value="MG" >Madagascar</option><option value="MW" >Malawi</option><option value="MY" >Malaysia</option><option value="MV" >Maldives</option><option value="ML" >Mali</option><option value="MT" >Malta</option><option value="MH" >Marshall Islands</option><option value="MQ" >Martinique</option><option value="MR" >Mauritania</option><option value="MU" >Mauritius</option><option value="YT" >Mayotte</option><option value="MX" >Mexico</option><option value="FM" >Micronesia (Federated States of)</option><option value="MD" >Moldova (Republic of)</option><option value="MC" >Monaco</option><option value="MN" >Mongolia</option><option value="ME" >Montenegro</option><option value="MS" >Montserrat</option><option value="MA" >Morocco</option><option value="MZ" >Mozambique</option><option value="MM" >Myanmar</option><option value="NA" >Namibia</option><option value="NR" >Nauru</option><option value="NP" >Nepal</option><option value="NL" >Netherlands</option><option value="NC" >New Caledonia</option><option value="NZ" >New Zealand</option><option value="NI" >Nicaragua</option><option value="NE" >Niger</option><option value="NG" >Nigeria</option><option value="NU" >Niue</option><option value="NF" >Norfolk Island</option><option value="MK" >North Macedonia (Republic of)</option><option value="MP" >Northern Mariana Islands</option><option value="NO" >Norway</option><option value="OM" >Oman</option><option value="PK" >Pakistan</option><option value="PW" >Palau</option><option value="PS" >Palestine (State of)</option><option value="PA" >Panama</option><option value="PG" >Papua New Guinea</option><option value="PY" >Paraguay</option><option value="PE" >Peru</option><option value="PH" >Philippines</option><option value="PN" >Pitcairn</option><option value="PL" >Poland</option><option value="PT" >Portugal</option><option value="PR" >Puerto Rico</option><option value="QA" >Qatar</option><option value="RO" >Romania</option><option value="RU" >Russian Federation</option><option value="RW" >Rwanda</option><option value="RE" >Réunion</option><option value="BL" >Saint Barthélemy</option><option value="SH" >Saint Helena, Ascension and Tristan da Cunha</option><option value="KN" >Saint Kitts and Nevis</option><option value="LC" >Saint Lucia</option><option value="MF" >Saint Martin (French part)</option><option value="PM" >Saint Pierre and Miquelon</option><option value="VC" >Saint Vincent and the Grenadines</option><option value="WS" >Samoa</option><option value="SM" >San Marino</option><option value="ST" >Sao Tome and Principe</option><option value="SA" >Saudi Arabia</option><option value="SN" >Senegal</option><option value="RS" >Serbia</option><option value="SC" >Seychelles</option><option value="SL" >Sierra Leone</option><option value="SG" >Singapore</option><option value="SX" >Sint Maarten (Dutch part)</option><option value="SK" >Slovakia</option><option value="SI" >Slovenia</option><option value="SB" >Solomon Islands</option><option value="SO" >Somalia</option><option value="ZA" >South Africa</option><option value="GS" >South Georgia and the South Sandwich Islands</option><option value="SS" >South Sudan</option><option value="ES" >Spain</option><option value="LK" >Sri Lanka</option><option value="SD" >Sudan</option><option value="SR" >Suriname</option><option value="SJ" >Svalbard and Jan Mayen</option><option value="SE" >Sweden</option><option value="CH" >Switzerland</option><option value="SY" >Syrian Arab Republic</option><option value="TW" >Taiwan, Republic of China</option><option value="TJ" >Tajikistan</option><option value="TZ" >Tanzania (United Republic of)</option><option value="TH" >Thailand</option><option value="TL" >Timor-Leste</option><option value="TG" >Togo</option><option value="TK" >Tokelau</option><option value="TO" >Tonga</option><option value="TT" >Trinidad and Tobago</option><option value="TN" >Tunisia</option><option value="TM" >Turkmenistan</option><option value="TC" >Turks and Caicos Islands</option><option value="TV" >Tuvalu</option><option value="TR" >Türkiye</option><option value="UG" >Uganda</option><option value="UA" >Ukraine</option><option value="AE" >United Arab Emirates</option><option value="GB" >United Kingdom of Great Britain and Northern Ireland</option><option value="UM" >United States Minor Outlying Islands</option><option value="US" >United States of America</option><option value="UY" >Uruguay</option><option value="UZ" >Uzbekistan</option><option value="VU" >Vanuatu</option><option value="VA" >Vatican City State</option><option value="VE" >Venezuela (Bolivarian Republic of)</option><option value="VN" >Vietnam</option><option value="VG" >Virgin Islands (British)</option><option value="VI" >Virgin Islands (U.S.)</option><option value="WF" >Wallis and Futuna</option><option value="EH" >Western Sahara</option><option value="YE" >Yemen</option><option value="ZM" >Zambia</option><option value="ZW" >Zimbabwe</option><option value="AX" >Åland Islands</option></select><label for="wpforms-1830-field_20-country" class="wpforms-field-sublabel after ">Country</label></div></div></div><div id="wpforms-1830-field_13-container" class="wpforms-field wpforms-field-checkbox wpforms-conditional-trigger" data-field-id="13"><label class="wpforms-field-label" for="wpforms-1830-field_13">Are you an implementation partner?</label><ul id="wpforms-1830-field_13"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_13_1" name="wpforms[fields][13][]" value="Yes" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_13_1">Yes</label></li></ul></div><div id="wpforms-1830-field_14-container" class="wpforms-field wpforms-field-text wpforms-conditional-field wpforms-conditional-show" data-field-id="14" style="display:none;"><label class="wpforms-field-label" for="wpforms-1830-field_14">Company you are implementing for</label><input type="text" id="wpforms-1830-field_14" class="wpforms-field-medium" name="wpforms[fields][14]" ></div><div id="wpforms-1830-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="1830" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-3 " style="display:none;"><div id="wpforms-1830-field_21-container" class="wpforms-field wpforms-field-html" data-field-id="21"><div id="wpforms-1830-field_21"><h3 class="el-meta uk-h4 uk-margin-top uk-margin-remove-bottom">To configure your Activation Studio instance we need some additional information.</h3></div></div><div id="wpforms-1830-field_11-container" class="wpforms-field wpforms-field-text" data-field-id="11"><label class="wpforms-field-label" for="wpforms-1830-field_11">MID <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-1830-field_11" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][11]" required><div class="wpforms-field-description">This is the MID/EID of your PARENT Business Unit. (Log in to Marketing Cloud, click the name of your account and copy the MID value for your account)</div></div><div id="wpforms-1830-field_12-container" class="wpforms-field wpforms-field-number-slider" data-field-id="12"><label class="wpforms-field-label" for="wpforms-1830-field_12">Amount of Business Units</label> <input type="range" id="wpforms-1830-field_12" class="wpforms-field-medium" name="wpforms[fields][12]" value="0" value="0" min="0" max="50" step="1"> <div class="wpforms-field-number-slider-hint" data-hint="Selected Value: {value}"> Selected Value: <b>0</b></div> <div class="wpforms-field-description">Within how many Business Units will Activation Studio be used including the Parent BU?</div></div><div id="wpforms-1830-field_22-container" class="wpforms-field wpforms-field-select wpforms-field-select-style-classic" data-field-id="22"><label class="wpforms-field-label" for="wpforms-1830-field_22">Preferred server location <span class="wpforms-required-label">*</span></label><select id="wpforms-1830-field_22" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][22]" required="required"><option value="Europe" >Europe</option><option value="US" >US</option><option value="Asia" >Asia</option></select></div><div id="wpforms-1830-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="1830" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-4 last " style="display:none;"><div id="wpforms-1830-field_15-container" class="wpforms-field wpforms-field-checkbox" data-field-id="15"><label class="wpforms-field-label" for="wpforms-1830-field_15">Features you are looking for in Activation Studio?</label><ul id="wpforms-1830-field_15"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_15_1" name="wpforms[fields][15][]" value="Lead scoring" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_15_1">Lead scoring</label></li><li class="choice-2 depth-1"><input type="checkbox" id="wpforms-1830-field_15_2" name="wpforms[fields][15][]" value="Drag and drop segmentation" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_15_2">Drag and drop segmentation</label></li><li class="choice-3 depth-1"><input type="checkbox" id="wpforms-1830-field_15_3" name="wpforms[fields][15][]" value="Web tracking" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_15_3">Web tracking</label></li></ul></div><div id="wpforms-1830-field_9-container" class="wpforms-field wpforms-field-checkbox" data-field-id="9"><label class="wpforms-field-label" for="wpforms-1830-field_9">Do you want to join our mailing list?</label><ul id="wpforms-1830-field_9"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_9_1" name="wpforms[fields][9][]" value="Yes" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_9_1">Yes</label></li></ul></div><div id="wpforms-1830-field_16-container" class="wpforms-field wpforms-field-checkbox" data-field-id="16"><label class="wpforms-field-label" for="wpforms-1830-field_16"> I agree to the Main Services Agreement <span class="wpforms-required-label">*</span></label><ul id="wpforms-1830-field_16" class="wpforms-field-required"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_16_1" name="wpforms[fields][16][]" value="Yes" required ><label class="wpforms-field-label-inline" for="wpforms-1830-field_16_1">Yes</label></li></ul><div class="wpforms-field-description wpforms-disclaimer-description">View our <a href="https://docs.google.com/document/d/e/2PACX-1vTAIeeZlp4PcA4YkubiWT2oTjTO2-fqQvhuIvjaCQKaJl_qME8kHM4a5V77fvcfoA/pub" target="_blank">Main Services Agreement</a>. </div></div><div id="wpforms-1830-field_4-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="4"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><input type="hidden" name="wpforms[recaptcha]" value=""><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="1830"><input type="hidden" name="wpforms[author]" value="1"><input type="hidden" name="wpforms[post_id]" value="881"><button type="submit" name="wpforms[submit]" id="wpforms-submit-1830" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="Submit" aria-live="assertive" value="wpforms-submit">Submit</button><img src="https://activation-studio.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"></div></form></div> <!-- .wpforms-container -->