Three designers. One platform.
Built for marketers.
Approved by developers.
Segment Designer, Score Designer, and Interaction Designer work together inside your existing SFMC environment. No third-party tools. No SQL. No waiting on your dev team.
Segment Designer
Build any audience.
Zero SQL required.
Drag, drop, and combine any data in your SFMC environment to build precise audience segments — in minutes, not days. No developer needed.
- →Visual condition builder — combine ANY data extension fields with AND/OR logic using simple dropdowns.
- →Audience preview via SFMC SQL — run a count query directly in SFMC to see how many contacts match before pushing live.
- →Direct Journey Builder push — send your segment straight into a Journey with one click.
- →Scheduled auto-refresh — segments stay current automatically without manual SQL re-runs.
- →Nested conditions — build complex multi-level audience logic that SQL would take hours to write.
- →Reusable segment templates — save your best segments as templates for your team to reuse.
Segment Designer — High-intent leads Q4
🎯
Lead score
is greater than 60 points
AND
📧
Email engagement
opened in last 30 days
AND
🌐
Page visit
pricing page · 2+ times
4,821
contacts matched · via SFMC SQL
90 sec
to build this segment
0 lines
of SQL written
Score Designer
Know which leads
are ready to buy.
Define lead scoring rules visually based on any data in SFMC. Profile data, behavioral signals, email engagement — every subscriber gets an up-to-date score automatically.
- →Visual rule builder — set positive and negative scores for any field or behavior, without code.
- →Profile + behavioral scoring — combine job title, company size, industry with email opens, web visits, and more.
- →Score decay rules — automatically reduce scores for contacts who go quiet over time.
- →Score any SFMC field — works across all your data extensions, not just standard fields.
- →Use scores in Segment Designer — combine lead scores with any other condition to build precise audiences.
- →Real-time aggregate score — one clean score per contact, always current.
Score Designer — B2B lead qualification
🏢
+25
Company size > 200 employees
Profile · Firmographic
📧
+15
Email opened last 14 days
Behavioral · Email engagement
🌐
+30
Pricing page visited
Behavioral · Web tracking
📅
−20
No activity for 60+ days
Decay rule · Engagement
Aggregate score · Sarah T.
72
Sales-ready threshold
60 ✓
Interaction Designer
Web tracking that feeds
directly into SFMC.
Add one lightweight JavaScript snippet to your website and start capturing real-time behavioral events — page views, clicks, form submissions — straight into your SFMC data extensions.
- →One-line install — add a single script tag, no complex setup or third-party accounts.
- →Identified & anonymous tracking — capture behavior before and after a contact is known.
- →All events into SFMC — data goes directly into your data extensions, no external storage.
- →Event deduplication — built-in logic prevents duplicate events from inflating your data.
- →Custom event types — track anything: downloads, video plays, button clicks, scroll depth.
- →Use events in Score Designer — web behavior flows directly into your lead scoring model.
Interaction Designer — Live event stream
Pricing page viewed
Just now
sarah.thompson@acme.com · /pricing
Demo request form started
1 min ago
j.miller@enterprise.io · /contact
Feature PDF downloaded
4 min ago
anonymous · /resources/features.pdf
Video played (>50%)
7 min ago
k.davies@corp.nl · /demo
AS.track(‘page_view’, {
page: ‘/pricing’,
subscriber_key: ‘{{EmailAddress}}’
});
page: ‘/pricing’,
subscriber_key: ‘{{EmailAddress}}’
});
How we compare
Native SFMC vs. Activation Studio
| Capability | Native SFMC | + Activation Studio |
|---|---|---|
| Audience segmentation without SQL | ✕ | ✓ |
| Visual drag-and-drop segment builder | ✕ | ✓ |
| Lead scoring engine | ✕ | ✓ |
| Web behavioral tracking into SFMC | ✕ | ✓ |
| Audience count preview (via SFMC SQL) | ✕ | ✓ |
| Journey Builder integration | ✓ | ✓ |
| Data stays inside SFMC | ✓ | ✓ |
| Score decay rules | ✕ | ✓ |
| Anonymous visitor tracking | ✕ | ✓ |
| Segment auto-refresh on schedule | Manual SQL only | ✓ Automated |
Ready to see it in action?
30 days free.
No SQL required.
Install in 20 minutes. Build your first segment before lunch. No credit card, no setup fees.