Boost efficiency of Marketing Cloud with Activation Studio
Activation Studio is a Salesforce Marketing Cloud solution aimed at marketers. Create complex segments easily and activate them in Journey Builder. No SQL knowledge needed!
Boost your efficiency now!
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Boost your efficiency as a marketer
Activation Studio offers numerous quality of life improvements within Salesforce Marketing Cloud. An easy visual drag ‘n drop segment designer that plugs into your Marketing Cloud business unit. Furthermore the possibility to include behavioral web interactions and calculate scores.
SEGMENT DESIGNER
We all know Marketing Cloud is missing an easy way to create complex segments. If you know SQL, you are golden, but most marketers struggle on this subject.
The Segment Designer offers a visual drag ‘n drop interface to create segments for your journeys. Save them as a draft or easily automate them.
INTERACTION DESIGNER coming soon
Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys.
Define interaction types and start tracking video views, downloads, form abandonment, etc and start defining journeys to follow-up these interactions. All interactions can be combined within the Segment Designer.
SCORE DESIGNER coming soon
Lead scoring has never been part of Marketing Cloud. Maybe if you would create complex queries. Until now.
With Score Designer you can easily create scoring rules and scoring categories based on any data in Marketing Cloud. These are calculated per subscriber and give each subscriber an aggregated score and connect this to the tier. Tiers can also be customized.
Drag ‘n drop Segment Designer
Email & Journey metrics
Directly start your Journey Builder campaign
Intent & lead scoring
Capture web interactions
Multiple Business Units
A marketers one stop shop for Marketing Cloud
- Segment DesignerReach the correct audience
Easily create complex segments and activate them in Journey Builder
- Interaction DesignerCollect and activate
Define, collect and activate behavioral triggers and interactions
- Score DesignerKnow the intent
Create scoring rules and create intent segments to combine with other data
Want to see Activation Studio in action?
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