Boost efficiency of Marketing Cloud with Activation Studio

Activation Studio is a Salesforce Marketing Cloud solution aimed at marketers. Create complex segments easily and activate them in Journey Builder. No SQL knowledge needed!

Boost your efficiency now!

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Boost your efficiency as a marketer

Activation Studio offers numerous quality of life improvements within Salesforce Marketing Cloud. An easy visual drag ‘n drop segment designer that plugs into your Marketing Cloud business unit. Furthermore the possibility to include behavioral web interactions and calculate scores.


Save valuable time creating segments

We all know Marketing Cloud is missing an easy way to create complex segments. If you know SQL, you are golden, but most marketers struggle on this subject. 

The Segment Designer offers a visual drag ‘n drop interface to create segments for your journeys. Save them as a draft or easily automate them.


Use web behavior to create journeys

Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys.

Define interaction types and start tracking video views, downloads, form abandonment, etc and start defining journeys to follow-up these interactions. All interactions can be combined within the Segment Designer.

SCORE DESIGNER coming soon

Score leads or intent

Lead scoring has never been part of Marketing Cloud. Maybe if you would create complex queries. Until now.

With Score Designer you can easily create scoring rules and scoring categories based on any data in Marketing Cloud. These are calculated per subscriber and give each subscriber an aggregated score and connect this to the tier. Tiers can also be customized.

Drag ‘n drop Segment Designer

Email & Journey metrics

Directly start your Journey Builder campaign

Intent & lead scoring

Capture web interactions

Multiple Business Units

A marketers one stop shop for Marketing Cloud

  • Segment Designer
    Reach the correct audience

    Easily create complex segments and activate them in Journey Builder

  • Interaction Designer
    Collect and activate

    Define, collect and activate behavioral triggers and interactions

  • Score Designer
    Know the intent

    Create scoring rules and create intent segments to combine with other data

Salesforce Marketing Cloud solution segmentation SQL queries alernative

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