Boost efficiency of Salesforce Marketing Cloud with Activation Studio

Increase speed to market

Activation Studio is a lightweight CDP for Salesforce Marketing Cloud solution aimed at marketers. Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one application. 

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Boost your efficiency as a marketer

Activation Studio offers numerous quality of life improvements within Salesforce Marketing Cloud. An easy visual drag ‘n drop segment designer that plugs into your Marketing Cloud business unit. Furthermore the possibility to include behavioral web interactions and calculate scores.

  • Boost efficiency

  • Increase speed to market

  • No coding or SQL

  • Focus on campaign

  • Lead scoring


Save valuable time creating segments

We all know Marketing Cloud is missing an easy way to create complex segments. If you know SQL, you are golden, but most marketers struggle on this subject. 

The Segment Designer offers a visual drag ‘n drop interface to create segments for your journeys. Save them as a draft or easily automate them.


Score leads or intent

Lead scoring has never been part of Marketing Cloud. Maybe if you would create complex queries. Until now.

With Score Designer you can easily create scoring rules and scoring categories based on any data in Marketing Cloud. These are calculated per subscriber and give each subscriber an aggregated score and connect this to the tier. Tiers can also be customized.


Use web behavior to create journeys

Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys.

Define interaction types and start tracking video views, downloads, form abandonment, etc and start defining journeys to follow-up these interactions. All interactions can be combined within the Segment Designer.

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Latest news

Segment Designer: The solution to easily segment your audience in Salesforce Marketing Cloud

August 10, 2022
A non-technical Salesforce Marketing Cloud Solution Are you using Salesforce Marketing Cloud but do not have sufficient technical knowledge to master SQL queries or filters? Then, the Segment Designer, one of the two tools of Activation Studio, is the ideal device for you! We developed it to make the process of targeting specific segments more […]

Score Designer for Marketing Cloud

June 8, 2022
When companies are looking for lead scoring and grading capabilities they first think about Pardot. Until now! We released a lead scoring solution that works in Salesforce Marketing Cloud. Combine any data and activate scored leads in Journey Builder. Pardot versus Marketing Cloud Lead scoring has never been part of Marketing Cloud. Companies looking for […]

Field configuration target data extension

February 22, 2022
Included in the current release is the option to add fields to your target data extension. After creating your segment within Segment Designer you can now choose to add fields already in your segment criteria (grayed out), fields from Marketing Cloud system data views and add fields from other data extensions available in the Attribute […]

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Activation Studio
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9727KB, Groningen
the Netherlands