Activation Studio is a lightweight CDP for SFMC. We created a solution for marketers that offers a more efficient workflow in Salesforce Marketing Cloud and adds turnkey CDP capabilities such as lead scoring and web tracking.
We all know Salesforce Marketing Cloud is very powerful. However, SFMC is missing an easy way to create segments without SQL. We wanted to offer a better workflow for non-technical marketers.
The Segment Designer for SFMC offers a visual drag ‘n drop interface to create segments for your journeys. Save them as a draft and easily automate them. We will gather benchmark data and will compare these metrics with your journey results.
Lead scoring has never been part of Marketing Cloud. An alternative is Pardot, but offers less functionality. We created a visual way to create and manage lead scoring rules Marketing Cloud.
Start creating scoring rules based on any data in Salesforce Marketing Cloud. Scores are calculated per subscriber and give each subscriber an aggregated score. Scores can be used in Segment Designer to create segments.
Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys.
Define interaction types and start tracking video views, downloads, form abandonment, etc and start defining journeys to follow-up these interactions. All interactions can be combined within the Segment and Score Designer.
Companies working withActivation Studio for SFMC
We have been working with Activation Studio for a couple of months now, but we wouldn’t want to work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication. The tool is very clear and user friendly.
Activation Studio has an easy interface, compared to SFMC a refreshing approach. The amount of time I’m saving to create segments is amazing, went from days to minutes. Lead scoring & ranking is a brilliant feature that activation studio brings. Sounds like an easy capability, but SFMC does not have lead scoring out of the box.
Because of Activation studio, I can focus on the fun stuff. Activation Studio helps me make my campaigns more effective and makes it super easy for me to create segments.
This segmentation tool makes it easy to create complex database combinations with no code / write SQL queries. Which means that everybody in the online marketing team should be able to create advanced segmentations by use the drag-and-drop function. Next to this, the tool saves you hours of work.
The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowledge.
Creating segments for marketing journeys is incredibly easy with Activation Studio. No database/query skills are needed to use this tools. The lead scoring filter improves the effectiveness of my segments significantly.
What is Salesforce Marketing Cloud? SFMC is a strong platform that aids companies in streamlining and maximizing their marketing initiatives. It provides a variety of tools and resources to help organizations reach and interact with their target audience with features like Email Studio, Journey Builder, Data Designer, and Contact Builder.
A crucial component of Salesforce Marketing Cloud is Email Studio, which enables companies to design and distribute customer-specific, tailored email messages. Email Studio contains the tools you need to complete the project, whether you’re trying to create a straightforward newsletter or a sophisticated automation campaign.
Another potent feature in the Marketing Cloud platform is Journey Builder. Through the creation and automation of multi-channel marketing campaigns, firms can nurture leads and increase conversions. Businesses can quickly plan out their customers’ journeys, keep track of client interactions, and send pertinent marketing messages at strategic intervals with Journey Builder.
Businesses may use the Data Designer function to instantly organize and analyze their marketing data. It aids companies in better understanding their clients and choosing effective marketing tactics. Businesses can simply segment their audience, provide personalized reports, and monitor campaign effectiveness using Data Designer.
Lastly, Contact Builder is a program that supports managing client data and developing focused marketing campaigns for enterprises. It enables companies to segment their audience based on predetermined criteria, import and organize client data, and build custom fields and lists. Businesses can quickly construct tailored marketing campaigns using Contact Builder that more effectively connect with their target audience.
In conclusion, Salesforce Marketing Cloud is a thorough platform that provides a variety of strong tools and resources to aid firms in streamlining and maximizing their marketing initiatives. With tools like Email Studio, Journey Builder, Data Designer, and Contact Builder, it enables companies to more efficiently and individually connect with and interact with their target audience.