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Knowledge Base

Learn more about how to use Activation Studio. We offer help in getting started with our Segment, Score and Interaction Designer. We also offer use cases to get you started and to inspire you.

Latest news

Salesforce Unmanaged Package Revolutionizes Sales and Marketing Collaboration

November 27, 2023
In the fast-paced world of sales and marketing, efficiency and collaboration are key to success. This is where our latest innovation, a new Salesforce unmanaged package, comes into play. This cutting-edge solution is designed to seamlessly integrate the functionalities of sales and marketing teams, enhancing their cooperative efforts in nurturing leads. The New Salesforce Unmanaged […]

Unlocking New Possibilities: Score Designer’s Latest Release in Activation Studio

November 20, 2023
The latest update to Activation Studio’s Score Designer heralds a significant leap forward, offering enhanced flexibility and deeper insights for both B2B and B2C companies. With the introduction of scoring tags and the integration of Interaction Designer interactions into Salesforce Sales Cloud through an unmanaged package, a new realm of possibilities has opened up. Score […]

Unlocking Account-Based Marketing (ABM) with Activation Studio and Salesforce Marketing Cloud

September 5, 2023
Harnessing the Power of Salesforce Sales Cloud, Marketing Cloud, and Web Data for ABM In the realm of B2B sales, companies are increasingly leveraging Account-Based Marketing (ABM) as a targeted strategy to reach high-value accounts. But how can tools like Activation Studio and Salesforce’s Marketing Cloud amplify these efforts? Dive deep into the world of […]