SCORE DESIGNER

Lead scoring Salesforce Marketing Cloud

Scoring rules and tags for Salesforce Marketing Cloud

Create scoring rules and tags within Salesforce Marketing Cloud. Calculate scores per subscriber and engage them within Activation Studio Score Designer in a relevant and timely manner.

or contact Sales

Data Designer integration
incl all Attribute Groups
Efficient Workflow
from segment to Journey
Nested selections
icw related objects
Related objects
subscriber
One time and
recurring scoring rules

How to use lead score in Salesforce Marketing Cloud?

Having a lead score per subscriber in Salesforce Marketing Cloud is valuable. Lead scoring rules can be configured in Activation Studio Score Designer and used for segmentation and within the Journey Builder. Consequently, it improves lead management in Salesforce Marketing Cloud.

Using lead score and lead scoring rules in Marketing Cloud (SFMC)

View all scoring rules

Navigate to Score Designer to view current and active scoring rules. You can see the one time or recurring score and the unique count of subscribers who have triggered the score.

Create one time scoring rule

All data available in Contact Builder via Data Designer can be used to create scoring rules. Use Salesforce Sales Cloud Opportunity data or Service Cloud Case data to update the total score. Or combine this data with system Data Views data. You can setup a scoring rule that calculates one time based on the criteria or a rule to trigger per occurrence.

Create recurring lead score Salesforce

If you need to score a lead every time something happens, you can use the recurring scoring rule. This works well with for example pageviews, downloads, email opens en clicks.

When setting up a recurring scoring rule you can use criteria within that object.

Use lead scores in Segment Designer

A score is calculated per unique subscriber and is made available within Segment Designer. Use the calculated score to segment your audience and combine scores with any other data object within your data model.

Want to see Activation Studio and
Score Designer in action?

View interactive product demo

Introducing Activation Studio Version 3.0: Improved Folder Management for Marketers

March 12, 2023

We are thrilled to announce the release of Activation Studio version 3.0, the latest version of our Marketing Cloud solution that improves the workflow for marketers. With this update, we are introducing a significant new feature: improved folder management for marketers. This release includes folders for Segment Designer, Score Designer, and Interaction Designer, with full […]

Unlock the Power of the RFM Model in Salesforce Marketing Cloud

February 15, 2023

Marketers are constantly seeking methods to increase the impact of their efforts and comprehend their target audiences. With the help of the RFM model in the Salesforce Marketing Cloud, you can reach both of these goals. The RFM approach helps you segment your audience into useful groups and find your most valuable clients by assessing […]

Introducing roles & rights for Activation Studio

January 24, 2023

We are pleased to inform you that new roles, rights, and authorization capabilities will be available to our users. Users will have more control over their data and who may access it thanks to this new functionality. This new feature’s ability to allow users to designate particular responsibilities to various team members is one of […]