Create scoring rules and tags within Salesforce Marketing Cloud. Calculate scores per subscriber and engage them within Activation Studio Score Designer in a relevant and timely manner.
All data available in Contact Builder via Data Designer can be used to create scoring rules. Use Salesforce Sales Cloud Opportunity data or Service Cloud Case data to update the total score. Or combine this data with system Data Views data. You can setup a scoring rule that calculates one time based on the criteria or a rule to trigger per occurrence.
If you need to score a lead every time something happens, you can use the recurring scoring rule. This works well with for example pageviews, downloads, email opens en clicks.
When setting up a recurring scoring rule you can use criteria within that object.
A score is calculated per unique subscriber and is made available within Segment Designer. Use the calculated score to segment your audience and combine scores with any other data object within your data model.