What is Salesforce Marketing Cloud?

Create email campaigns with Email Studio. Manage your assets via Content Builder. Maintain your customer data model via Contact Builder. Design your multitouch campaigns with Journey Builder. Include Einstein recommendations and dynamic content in emails and on your website or Cloud Page.

This tool used to called Pardot and is focused on B2B. Setup lead scoring rules, scoring categories and define marketing qualified leads (MQL). Setup engaging nurture programs and share leads with the sales team working in Sales Cloud (SQL). Improve you sales cycle and your opportunity conversion rate. Learn more about Marketing Cloud vs Pardot.

Capture, unify and activate data via Salesforce CDP. Create a unified customer profile by connecting the dots. Create a single source of truth. With Salesforce Genie, Salesforce created a CDP that can process data in real-time, so your information is always up-to-date.

Datorama is an analytics tool created by and for marketers. A light version is included in Marketing Cloud engagement and a standalone version is available for collecting marketing data from all different sources, like Facebook, Google Analytics, etc. Easily create and share reports and branded dashboards outside Marketing Cloud, and across your organization.

Formerly know as Evergage and Interaction Studio, now rebranded as Marketing Cloud Personalization. A real time personalization and interaction management solution. Include website personalization with email campaigns. Include dynamic content and next best actions in promotions online. Interaction Studio’s Einstein powered AI will help you deliver personalized experiences at any point in their cross-channel journey.

Formerly know as Advertising Studio and before that as Buddy Media, the world’s leading social media marketing platform for advertisers. Easily built advertising audiences and lookalikes. Use Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, or Audience Studio to engage with customers. Learn how Journey Builder and Ad Studio work together.