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We have been working with Activation Studio for a couple of months now, but we wouldn’t want to work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication. The tool is very clear and user friendly.
Activation Studio has an easy interface, compared to SFMC a refreshing approach. The amount of time I’m saving to create segments is amazing, went from days to minutes. Lead scoring & ranking is a brilliant feature that activation studio brings. Sounds like an easy capability, but SFMC does not have lead scoring out of the box.
Because of Activation studio, I can focus on the fun stuff. Activation Studio helps me make my campaigns more effective and makes it super easy for me to create segments.
This segmentation tool makes it easy to create complex database combinations with no code / write SQL queries. Which means that everybody in the online marketing team should be able to create advanced segmentations by use the drag-and-drop function. Next to this, the tool saves you hours of work.
The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowledge.
Creating segments for marketing journeys is incredibly easy with Activation Studio. No database/query skills are needed to use this tools. The lead scoring filter improves the effectiveness of my segments significantly.