Pricing That Suits All
Business Sizes

Start small or go big. Pick the package that suits your needs.

Crawl Start small

€ 350

Per month / per BU

  • Unlimited segments
  • 1 Business Unit
  • Technical support directly within the tool
  • Best practices
Walk coming soon

€ 950

Per month / per BU

  • All included in ‘Crawl’
  • 25 automated segments
  • 100.000 stored interactions
  • 25 scoring rules
Run coming soon


Per month / per BU

  • All included in ‘Crawl’ and ‘Walk’
  • Multiple BU’s
  • Features that meet your need

Don’t know what to choose or need more?
Contact us to get help with your plan.

Compare Plans

Explore all features that make Activation Studio amazing.

Segment Designer
Drag ‘n drop selection interface
Save time making segments for Journey Builder
All data available Data Designer / Attribute Groups for selections
Add custom fields to target data extension
View unique values when creating segment
Edit, duplicate and delete queries
Save queries as draft or run directly
Start journey directly from Segment Designer
See benchmark metrics vs journey metrics
Automate refresh segment
Interaction Designer coming soon
Collect behavioral data via flexible tracking mechanism
Manage collected data from within Marketing Cloud
Easily export tags for Google Tag Manager
Include tracked interactions within Segment Designer and Score Designer
Score Designer coming soon
Create scoring rules based on all data available in Data Designer
Include behavioral data Interaction tracker
Create custom scoring tags
Manage and edit scoring rules
Automated calculations of score per contact in Marketing Cloud
Limitations and pricing
# segmentsunlimitedunlimitedunlimited
# automated segmentssee price per automation25Custom
# stored interactionsn/a100.000Custom
# scoring rulesn/a25Custom
# SFMC Orgs111
# Business Units11unlimited
Starting at€ 350€ 950Custom
Price per addition automation per month€ 10€ 4Custom
Price per addition 1000 stored interactions per monthn/a€ 5Custom
Price per addition scoring rule per monthn/a€ 4Custom
Care Package (incl 4 in depth sessions with our Marketing Cloud experts)optional€ 1.500€ 1.500€ 1.500

Frequently Asked

What ROI can I expect?

Time saved on creating SQL is huge. Time better spent on creating amazing campaigns and customer experiences. On average marketers spent around 8 hours per week creating SQL. Segment Designer saves 60-80% of the time spent on creating segments.

Is there a free trial available?

We don’t offer a free trial, but are happy to provide a demo. Contact us for more information.

Can I upgrade my subscription later?

You can upgrade your license at any time. Contact us for more information.

What if I’m only interested in one feature from a different plan?

Customized plans are available if you contact us via sales.

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Activation Studio
Emmaplein 4
9711AP, Groningen
the Netherlands