Pricing That Suits All
Business Sizes

Start small or go big. Pick the package that suits your needs.


Start with a

Free trial

30 days for free

  • All features and designers
  • Segment, Score and Interaction Designer included
  • Unlimited segments, scores and interactions

  • No credit card needed
  • Decide later, no worries


Starting at

€ 350

Per month / per BU

  • Unlimited segments
  • Segment Designer
  • Best practices & onboarding

  • Score Designer Add-on
  • Scoring rules Add-on
  • Automated segments Add-on

Walk most popular

Starting at

€ 950

Per month / per BU

  • All included in ‘Crawl’
  • 25 automated segments
  • 100.000 stored interactions and 25 scoring rules

  • Add. interactions and scoring rules add-on


Go big with


Per month / per BU

  • All included in ‘Crawl’ and ‘Walk’
  • Features that meet your need

  • Discount tier for multiple BU’s
  • Free onboarding & setup included
  • Technical support included

Don’t know what to choose or need more?
Contact us to get help with your plan.

Compare Plans

Explore all features that make Activation Studio amazing.

Segment Designer
Drag ‘n drop selection interface
Save time making segments for Journey Builder
All data available Data Designer / Attribute Groups for selections
Add custom fields to target data extension
View unique values when creating segment
Edit, duplicate and delete queries
Save queries as draft or run directly
Start journey directly from Segment Designer
See benchmark metrics vs journey metrics
Automate refresh segment
Roles & rights management
Interaction Designer
Collect behavioral data via flexible tracking mechanism
Manage collected data from within Marketing Cloud
Easily export tags for Google Tag Manager
Include tracked interactions within Segment Designer and Score Designer
Score Designer
€ 100 per BU add-on Crawl
Create scoring rules based on all data available in Data Designer
Include behavioral data Interaction tracker
Create custom scoring tags coming soon
Manage and edit scoring rules
Automated calculations of score per contact in Marketing Cloud
Limitations and pricing
# segmentsunlimitedunlimitedunlimited
# automated segmentssee price per automation25Custom
# stored interactionsn/a100.000Custom
# scoring rulesn/a25Custom
# SFMC Orgs111
# Business Units11unlimited
Starting at€ 350€ 950Custom
Price per additional automation per month€ 10€ 4Custom
Price per additional 1000 stored interactions per monthn/a€ 5Custom
Price per additional scoring rule per month€ 10€ 4Custom
Care Package (incl 4 in depth sessions with our Marketing Cloud experts)optional€ 1.500€ 1.500€ 1.500

Frequently Asked

What ROI can I expect?

Time saved on creating SQL is huge. Time better spent on creating amazing campaigns and customer experiences. On average marketers spent around 8 hours per week creating SQL. Segment Designer saves 60-80% of the time spent on creating segments.

Is there a free trial available?

We offer a 30 day free trial, but are happy to provide a demo. Contact us for more information. Also checkout our online interactive product demo.

Can I upgrade my subscription later?

You can upgrade your license at any time. Contact us for more information.

What if I’m only interested in one feature from a different plan?

Customized plans are available if you contact us via sales.

Is Score Designer available as an add-on?

Yes, you can purchase Score Designer as an add-on in combination with our ‘Crawl’ license.

What support do you offer?

We offer technical support in combination with all licenses. So if something breaks or doesn’t work as expected, we will fix this.

We also offer deep dive sessions for your marketing team if you want to get some tips and tricks given by our Marketing Cloud experts. 

Want to see Activation Studio in action?

What our clients say about Activation Studio

We have been working with Activation Studio for a couple of months now, but we wouldn’t want to work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication. The tool is very clear and user friendly.

Activation Studio has an easy interface, compared to SFMC a refreshing approach. The amount of time I’m saving to create segments is amazing, went from days to minutes. Lead scoring & ranking is a brilliant feature that activation studio brings. Sounds like an easy capability, but SFMC does not have lead scoring out of the box.

Because of Activation studio, I can focus on the fun stuff. Activation Studio helps me make my campaigns more effective and makes it super easy for me to create segments.

Marketing Cloud Developer // Digital Designer // Freelance Manon L.

This segmentation tool makes it easy to create complex database combinations with no code / write SQL queries. Which means that everybody in the online marketing team should be able to create advanced segmentations by use the drag-and-drop function. Next to this, the tool saves you hours of work.

The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowledge.

Creating segments for marketing journeys is incredibly easy with Activation Studio. No database/query skills are needed to use this tools. The lead scoring filter improves the effectiveness of my segments significantly.