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Pricing That Suits All
Business Sizes

Pick only the modules you need! Start with Segmentation, Web Tracking or Scoring. You can add modules whenever required

Not ready to commit? 

Available on the AppExchange

Need more automations or scoring rules? Upgrade to unlimited automations and scoring rules for only $ 100 pm/per BU

Don’t know what to choose or need more? Contact us to get help with your plan.

Compare Plans

Explore all features that make Activation Studio amazing.

Features Audience
Segment Designer
Drag ‘n drop selection interface    
Save time making segments for Journey Builder    
All data available Data Designer / Attribute Groups for selections  
Add custom fields to target data extension    
View unique values when creating segment    
Edit, duplicate and delete queries    
Save queries as draft or run directly    
Start journey directly from Segment Designer    
See benchmark metrics vs journey metrics    
Automate refresh segment    
Roles & rights management
Interaction Designer
Collect behavioral data via flexible tracking mechanism    
Manage collected data from within Marketing Cloud    
Easily export tags for Google Tag Manager    
Include tracked interactions within Segment Designer and Score Designer    
Score Designer
Create scoring rules based on all data available in Data Designer    
Include behavioral data Interaction tracker    
Manage and edit scoring rules    
Automated calculations of score per contact in Marketing Cloud    
Sales or Service Cloud unmanaged Package
Include behavioral data Interaction Designer In Salesforce  
Include scores and scroring tags in Salesforce  
Limitations and pricing
# segments unlimited unlimited unlimited unlimited
# automated segments upgrade to unlimted
for $ 100 pm/per BU
25 n/a n/a 25
# stored interactions n/a n/a 100.000 100.000
# scoring rules upgrade to unlimted
for $ 100 pm/per BU
n/a 25 n/a 25
# SFMC Orgs 1 1 1 1
# Business Units 1 1 1 1
Starting at $ 375 $ 200 $ 325 $ 800
Price per additional automation per month (Upgrade to unlimited automations and scoring rules
for only $ 100 pm/per BU)
$ 10 n/a n/a $ 10
Price per additional 100k stored interactions per month / per BU n/a n/a $ 75 $ 75
Price per additional scoring rule per month (Upgrade to unlimited automations and scoring rules
for only $ 100 pm/per BU)
n/a $ 4 n/a $ 4
Care Package (incl 4 in depth sessions with our Marketing Cloud experts)optional $ 1.500 $ 1.500 $ 1.500 $ 1.500
CUSTOMER SUCCESS & SUPPORT (Initial Setup, Onboarding, Configuration, Customization, Training)optional $ 2.500 $ 2.500 $ 2.500 $ 6.000

Frequently Asked

What about security, privacy and reliability?

At Activation Studio, we’re committed to ensuring the security, privacy, and reliability of our Salesforce Marketing Cloud application. Our trust page outlines our efforts to maintain and continuously improve our application’s trustworthiness.

Is there a Sales or Service Cloud integration available?

Yes, we offer an unmanaged package which can be installed in Sales and Service Cloud and works on the Lead and Contact object.

What ROI can I expect?

Time saved on creating SQL is huge. Time better spent on creating amazing campaigns and customer experiences. On average marketers spent around 8 hours per week creating SQL. Segment Designer saves 60-80% of the time spent on creating segments.

What is the pricing model?

The pricing is based on the license and the amount of business units. We don’t charge you for the amount of users. 

Also, Non-Profits get a discount. 

Is there a free trial available?

We offer a 30 day free trial, but are happy to provide a demo. Contact us for more information. Also checkout our online interactive product demo.

Can I upgrade my subscription later?

You can upgrade your license at any time. Contact us for more information.

What if I’m only interested in one feature from a different plan?

Customized plans are available if you contact us via sales.

What support do you offer?

We offer technical support in combination with all licenses. So if something breaks or doesn’t work as expected, we will fix this.

We offer Care Packages, which are deep dive sessions for your marketing team if you want to get some tips and tricks given by our Marketing Cloud experts. 

Lastly, we offer Customer Success packages to get ongoing support and customization.

Are there hidden costs?

No. Before we start the license will be clear and also limitations. You can always upgrade or downgrade your license.

What does standard Activation Studio onboarding & deployment include?

A standard Activation Studio onboarding & deployment includes:

  • Activation Studio-related project coordination
  • Advisory around the best segmentation strategy
  • Advisory around tracking and scoring strategy
  • Advice on which pages to track, how to tag, how to score
  • Tracking web behavior, for different customer personas
  • Configure tagging & scoring rules
  • Deep dive / Training about use cases, segmentation, tracking, scoring
  • Admin user training

Want to see Activation Studio in action?