Modular pricing · per Business Unit
Pay for what
you actually use.
Start with the module you need — Segmentation, Scoring, or Web Tracking — and add more whenever you’re ready. All prices are per Business Unit per month.
Not ready to commit? Try every feature free for 30 days. No credit card required.
Free 30-day trial — all features included
Segment Designer + Score Designer + Interaction Designer · Unlimited use · No credit card
All plans
🎯
Audience segmentation
$375
per month / per BU · starting at
- ✓Drag-and-drop segment builder
- ✓Access all your data in SFMC
- ✓25 automated segments
- ✓Best practices & onboarding
🎯⭐
Segmentation + Lead scoring
$525
per month / per BU · starting at
- ✓Drag-and-drop segmentation
- ✓25 scoring rules
- ✓25 automated segments
- ✓Best practices & onboarding
⭐
Lead scoring
$200
per month / per BU · starting at
- ✓Visual lead scoring rules
- ✓25 scoring rules
- ✓Best practices & onboarding
- ✓Free Sales Cloud package included
⭐📡
Lead scoring + Web tracking
$475
per month / per BU · starting at
- ✓All included in Lead scoring
- ✓Web tracking · 100k interactions/month
- ✓Best practices & onboarding
- ✓Free Sales Cloud package included
📡
Web tracking
$325
per month / per BU · starting at
- ✓Interaction Designer
- ✓100k interactions per month
- ✓Best practices & onboarding
- ✓Free Sales Cloud package included
📡🎯
Web tracking + Segmentation
$650
per month / per BU · starting at
- ✓Interaction Designer + Segment Designer
- ✓100k interactions & 25 automated segments
- ✓Best practices & onboarding
- ✓Free Sales Cloud package included
Most popular
🎯⭐📡
Full — all designers
$800
per month / per BU · starting at
- ✓All three Designers included
- ✓Access all your data in SFMC
- ✓25 automated segments
- ✓100k stored interactions & 25 scoring rules
🚀
Custom / Enterprise
Get quote
per month / per BU · volume discounts available
- ✓All three Designers
- ✓Discount tiers for multiple BUs
- ✓Features tailored to your needs
⚡
Need unlimited automations & scoring rules?
Upgrade any plan to remove the 25-rule/segment limit — available as an add-on
+ $100 pm / per BU
⚡🤖
Coming soon
AI + MCP integration
Pricing TBA — built on Salesforce MCP Server
Phase 0 · Today — AI reads your SFMC data, zero risk
Phase 1 · Q3 2026 — AI proposes segments, marketer approves
Phase 2 · 2027 — Activation Studio as its own MCP server
Don’t know what to choose? Schedule a demo or contact sales — we’ll help you find the right plan.
Full comparison
What’s included in each plan.
| Feature | Segmentation | Lead scoring | Web tracking | Full |
|---|---|---|---|---|
| Segment Designer | ||||
| Drag-and-drop segment builder | ✓ | ✕ | ✕ | ✓ |
| Journey Builder integration | ✓ | ✕ | ✕ | ✓ |
| All data via Data Designer / Attribute Groups | ✓ | ✓ | ✕ | ✓ |
| Automated segments | 25 | ✕ | ✕ | 25 (unlimited add-on) |
| Scheduled segment refresh | ✓ | ✕ | ✕ | ✓ |
| Score Designer | ||||
| Visual lead scoring rule builder | ✕ | ✓ | ✕ | ✓ |
| Scoring rules | ✕ | 25 | ✕ | 25 (unlimited add-on) |
| Score decay rules | ✕ | ✓ | ✕ | ✓ |
| Free Sales Cloud package | ✕ | ✓ | ✓ | ✓ |
| Interaction Designer | ||||
| Web event tracking (JS snippet) | ✕ | ✕ | ✓ | ✓ |
| Stored interactions per month | ✕ | ✕ | 100k | 100k |
| Events stored in SFMC only | ✕ | ✕ | ✓ | ✓ |
| Platform | ||||
| ISO 27001:2022 certified | ✓ | ✓ | ✓ | ✓ |
| AppExchange verified | ✓ | ✓ | ✓ | ✓ |
| Data stays in SFMC | ✓ | ✓ | ✓ | ✓ |
| Best practices & onboarding | ✓ | ✓ | ✓ | ✓ |
| Multi-BU volume discounts | ✕ | ✕ | ✕ | Custom plan only |
Every plan. Every protection.
🛡️
ISO 27001:2022
Certified information security. Passes enterprise procurement on the first review.
☁️
Data stays in SFMC
No contact data is stored on our servers. Your data never leaves your Salesforce org.
✅
AppExchange verified
Security reviewed and listed by Salesforce. Trusted by the ecosystem.
⚡
20-min install
No infrastructure changes. Live before your next stand-up.
FAQ
Common questions.
Does the free trial require a credit card? +
No credit card required. Sign up, install in 20 minutes, and use all three Designers — with unlimited segments, scores, and interactions — for 30 days free.
What does “per Business Unit” mean? +
Pricing is per SFMC Business Unit (BU). If your organisation has multiple BUs, each is licensed separately. Organisations with multiple BUs can contact us for volume discounts via the Custom plan.
Does my data leave Salesforce Marketing Cloud? +
No — this is a core design principle. Activation Studio only stores the metadata needed to run your segments (field names, object relationships, data extension names). Your contact data never leaves your SFMC org.
Can I add modules later? +
Yes. You can start with the module that fits your needs today and add Scoring or Web Tracking whenever you’re ready. Upgrades take effect immediately and are prorated.
What is the unlimited automations add-on? +
All plans include 25 automated segments and 25 scoring rules. If you need more, you can add unlimited automations and scoring rules for $100 per month per BU on top of your plan price.
What SFMC licence do I need? +
Activation Studio requires an active Salesforce Marketing Cloud Engagement licence. If you’re unsure about compatibility with your edition, contact us before starting a trial and we’ll confirm.
Is there special pricing for nonprofits or partners? +
Yes. We offer discounted pricing for registered nonprofits and tailored terms for Salesforce implementation partners. Contact us to discuss your situation.
What is the free Sales Cloud package? +
Lead Scoring and Web Tracking plans include a free Salesforce Sales Cloud package that lets you surface lead scores and interaction data directly in Sales Cloud — so your sales team sees the same intent signals as marketing.
What about AI and the Salesforce MCP integration? +
Salesforce has shipped a first-party MCP server for Marketing Cloud Engagement (GA Summer ’26). This lets AI assistants like Claude read and operate SFMC in plain language.
Activation Studio is building on top of this — our roadmap adds a marketer control layer that makes AI-generated segments visible and governable, rather than running blind SQL behind the scenes.
Pricing for AI-powered features is not yet confirmed. Current plans already include MCP readability of your Interaction Designer data (Phase 0 — zero risk, read-only). Phase 1 and Phase 2 capabilities will be announced as they ship. Contact us if you want early access or beta pricing.
Start today
Try free for 30 days.
No SQL required.
All three Designers. Unlimited use. No credit card. Install in 20 minutes and build your first segment before lunch.