Pricing That Suits All
Business Sizes

Start small or go big. Pick the package that suits your needs.


Starting at

€ 350

Per month / per BU

  • Unlimited segments
  • Segment Designer
  • Technical support directly within the tool
  • Best practices & onboarding

  • Score Designer Add-on
  • Scoring rules Add-on
  • Automated segments Add-on
Walk most popular

Starting at

€ 950

Per month / per BU

  • All included in ‘Crawl’
  • Score Designer
  • Interaction Designer
  • 25 automated segments
  • 100.000 stored interactions
  • 25 scoring rules

  • Add. interactions add-on
  • Add. scoring rules add-on
  • Add. automated segments add-on


Per month / per BU

  • All included in ‘Crawl’ and ‘Walk’
  • Multiple BU’s
  • Features that meet your need

Don’t know what to choose or need more?
Contact us to get help with your plan.

Compare Plans

Explore all features that make Activation Studio amazing.

Segment Designer
Drag ‘n drop selection interface
Save time making segments for Journey Builder
All data available Data Designer / Attribute Groups for selections
Add custom fields to target data extension
View unique values when creating segment
Edit, duplicate and delete queries
Save queries as draft or run directly
Start journey directly from Segment Designer
See benchmark metrics vs journey metrics
Automate refresh segment
Interaction Designer out now
Collect behavioral data via flexible tracking mechanism
Manage collected data from within Marketing Cloud
Easily export tags for Google Tag Manager
Include tracked interactions within Segment Designer and Score Designer
Score Designer
€ 100 per BU add-on Crawl
Create scoring rules based on all data available in Data Designer
Include behavioral data Interaction tracker out now
Create custom scoring tags coming soon
Manage and edit scoring rules
Automated calculations of score per contact in Marketing Cloud
Limitations and pricing
# segmentsunlimitedunlimitedunlimited
# automated segmentssee price per automation25Custom
# stored interactionsn/a100.000Custom
# scoring rulesn/a25Custom
# SFMC Orgs111
# Business Units11unlimited
Starting at€ 350€ 950Custom
Price per additional automation per month€ 10€ 4Custom
Price per additional 1000 stored interactions per monthn/a€ 5Custom
Price per additional scoring rule per month€ 10€ 4Custom
Care Package (incl 4 in depth sessions with our Marketing Cloud experts)optional€ 1.500€ 1.500€ 1.500

Frequently Asked

What ROI can I expect?

Time saved on creating SQL is huge. Time better spent on creating amazing campaigns and customer experiences. On average marketers spent around 8 hours per week creating SQL. Segment Designer saves 60-80% of the time spent on creating segments.

Is there a free trial available?

We don’t offer a free trial, but are happy to provide a demo. Contact us for more information. Also checkout our online interactive product demo.

Can I upgrade my subscription later?

You can upgrade your license at any time. Contact us for more information.

What if I’m only interested in one feature from a different plan?

Customized plans are available if you contact us via sales.

Is Score Designer available as an add-on?

Yes, you can purchase Score Designer as an add-on in combination with our ‘Crawl’ license.

What support do you offer?

We offer technical support in combination with all licenses. So if something breaks or doesn’t work as expected, we will fix this.

We also offer deep dive sessions for your marketing team if you want to get some tips and tricks given by our Marketing Cloud experts. 

Want to see Activation Studio in action?

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Activation Studio
Leonard Springerlaan 29
9727KB, Groningen
the Netherlands