Tracking consumer behavior in Marketing Cloud

Currently, Salesforce Marketing Cloud offers the possibility of capture web events in Salesforce Marketing Cloud via Einstein or behavioral triggers. Both options have their positive and negative aspects. We wanted to develop a flexible way for marketers to use interactions in Marketing Cloud.

The newest tool of Activation Studio, Interaction Designer, makes this attainable! This functionality offers the benefit of obtaining first-party data instead of being reliable on third parties concerning consumer data. According to Google’s changes to its privacy and transparency control, collecting primary data becomes increasingly crucial. Furthermore, the Interaction Designer complements the two existing tools of Activation Studio, Segment Designer and Score Designer. Thus, it likewise connects all tools with each other.

Introducing Interaction Designer

Interaction Designer collects behavioral data of website visitors via a flexible tracking mechanism by creating and activating tags in order to obtain interactions. It is possible to track the data of multiple websites at the same time. After defining the interactions, you can establish journeys in Salesforce Marketing Cloud to continue these interactions. The collected data can be controlled and supervised from within Marketing Cloud.

Interaction Designer as complementing tool to Segment- and Score Designer

The tracked interactions can be used in Segment Designer and Score Designer. The marketer can make use of Score Designer by utilizing collected data of Interaction Designer instead of using already existing data within Salesforce Marketing Cloud. You can create scoring rules based on the data of Interaction Designer. Consequently, you can build segments based on these interactions and scoring rules. Thus, the marketer can stimulate the purchase process by targeting the leads personalized on their interaction rate with the product or website.

Imagining a bag company: A lead who already engaged several times with the newest women’s backpack, should receive more and relevant emails about this specific bag than a lead who generally starts engaging with the brand. 

Want to know more. Learn everything about Interaction Designer here.

Score Designer for Marketing Cloud

When companies are looking for lead scoring and grading capabilities they first think about Pardot. Until now! We released a lead scoring solution that works in Salesforce Marketing Cloud. Combine any data and activate scored leads in Journey Builder.

Pardot versus Marketing Cloud

Lead scoring has never been part of Marketing Cloud. Companies looking for these capabilities mostly turn to Pardot. Missing the good parts of Marketing Cloud like Journey Builder and many more amazing designers and builders. Learn more about Pardot versus Marketing Cloud.

Similar to our Segment Designer, we wanted to create a user friendly way to include scoring rules within Marketing Cloud and make it easy to use these scores when creating segments for your campaigns.

Introducing Score Designer

Score Designer is now fully released and part of the Activation Studio.

  • Easily create one time and recurring scoring rules
  • Use positive and negative scores
  • Use any data available within Data Designer
  • Use scores to segment audiences

Want to know more. Learn everything about lead scoring and Score Designer here.

Field configuration target data extension

Included in the current release is the option to add fields to your target data extension. After creating your segment within Segment Designer you can now choose to add fields already in your segment criteria (grayed out), fields from Marketing Cloud system data views and add fields from other data extensions available in the Attribute Groups within the Data Designer of Marketing Cloud.

Step 1: design your segment via our visual drag and drop Segment Designer

Step 2: choose if you want to overwrite or use the update data action

Step 3: optionally choose a data retention policy

Step 4: choose fields to be included in your target data extension

You can choose to have the value of the field to be included or use a SUM, AVG or COUNT function. For example;

  • have the sum value of all transaction values
  • have the average transaction value of all transactions
  • have the count of the email sends

To include a value related to an object that has a one-to-many relationship, you need to determine how you want to order your data. For example; if you want the invoice number of a specific transaction, you need to choose an attribute to order the data. In this case you could choose a date field to order the data and include the most recent transaction.

View the video below to see how this works in Segment Designer.

Configure fields to be included in the target data extension

View unique values in data extension fields

Marketers who have experience in creating SQL activities in Marketing Cloud know how time consuming creating SQL can be. One of the reasons is not knowing what potential values are within a field of a data extension. We wanted to created a seamless workflow within our Segment Designer without having to leave your screen.

In the new release we have included the option to view a set of unique values available within a specific field of a data extension. A huge time saver since you don’t have to browse to the data extension, open it and browse through all potential values. Just click the ‘table’ icon and we will show you a set of unique values.

View the video below to see how pulling in unique values works within Segment Designer.

Data Views Marketing Cloud Integration

We are happy to announce that we have integrated the Marketing Cloud data views directly into the Segment Designer. For now we have included _Subscribers, _Sent, _Open, _Bounce, _Click and _Unsubscribe. In feature releases we will also include the _Job and Journey Builder data views.

Using Marketing Cloud Data Views in Activation Studio

This feature makes it possible for marketers to include the data views when creating a segment. And combine data view values with other data available in the Segment Designer. For example;

  • include all subscriber who have received an email in the last month, didn’t engage with the content and are part of a sales opportunity
  • exclude subscribers who opened an email in last week and who purchased something on your website in the last month

View how data views have been integrated in the video below.

What are Marketing Cloud system data views?

Marketing Cloud stores certain data in data views such as bounce, sent, open and click data. There are more Marketing Cloud data views for Journey Builder activities and also for automations. Data View in Marketing Cloud can be queried via a Query Activity.

SQL example all tracking data Marketing Cloud data views

Below an example of a SQL query to get all tracking data from all relevant system Data Views. Example provided by sfmarketing.cloud. Fields included in example are:

  • SubscriberKey
  • EmailName
  • SentDate
  • OpenDate
  • ClickDate
  • BounceDate
  • BounceCategory
  • UnsubscribeDate
SELECT 
s.SubscriberKey, 
j.EmailName, 
s.EventDate as SentDate, 
o.EventDate as OpenDate, 
c.EventDate as ClickDate, 
b.EventDate as BounceDate, 
b.BounceCategory, 
u.EventDate as UnsubscribeDate
FROM _Sent s LEFT JOIN _Job as j ON s.JobID = j.JobID 
LEFT JOIN _Open o ON s.JobID = o.JobID and s.ListID = o.ListID and s.BatchID = o.BatchID and s.SubscriberID = o.SubscriberID and o.IsUnique = 1
LEFT JOIN _Click c ON s.JobID = c.JobID  and s.ListID = c.ListID and s.BatchID = c.BatchID and s.SubscriberID = c.SubscriberID and c.IsUnique = 1
LEFT JOIN _Bounce b ON s.JobID = b.JobID and s.ListID = b.ListID and s.BatchID = b.BatchID and s.SubscriberID = b.SubscriberID and b.IsUnique = 1
LEFT JOIN _Unsubscribe u ON s.JobID = u.JobID and s.ListID = u.ListID and s.BatchID = u.BatchID and s.SubscriberID = u.SubscriberID and u.IsUnique = 1

Date and number filters in release november 2021

We’ve added the option to use new actions in combination with date fields and number fields within the Segment Designer. This option gives marketers the possibility to easily add more complexity to their segments. Marketers can now use date type and number field specific actions. Creating segments in Marketing Cloud have never been easier.

Date fields

When dragging a date field into the Segment Designer, you now have the option to select the ‘is anniversary off’ selector. This makes it easier to include birthdays or the date a new client signed with your company. The selector doesn’t look at the year, but the recurrence of the day and month.

Number fields

It was already possible to use common actions like ‘between’ and ‘greater than’ selectors. Now it’s also possible to use ‘average’, ‘sum’ or ‘each’ in combination with number or integer fields. A marketer can use this when for example wanting to segment all customers with an average purchase between 500 and a 1000 dollars or a customer lifetime value of greater than 2500 dollars.

[wpforms id="1830"]
<div class="wpforms-container wpforms-container-full" id="wpforms-1830"><form id="wpforms-form-1830" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="1830" method="post" enctype="multipart/form-data" action="/category/releases/" data-token="5a258079a321c0265c513ffc957d8b6f"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#72b239" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 4</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:25%;background-color:#72b239"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 "><div id="wpforms-1830-field_3-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="3"></div><div id="wpforms-1830-field_18-container" class="wpforms-field wpforms-field-html" data-field-id="18"><div id="wpforms-1830-field_18"><h3 class="el-meta uk-h4 uk-margin-top uk-margin-remove-bottom">Please tell us who you are?</h3></div></div><div id="wpforms-1830-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-1830-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-1830-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-1830-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-1830-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-1830-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-1830-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-1830-field_1">Work Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-1830-field_1" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][1]" required></div><div id="wpforms-1830-field_6-container" class="wpforms-field wpforms-field-text" data-field-id="6"><label class="wpforms-field-label" for="wpforms-1830-field_6">Position <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-1830-field_6" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][6]" required></div><div id="wpforms-1830-field_17-container" class="wpforms-field wpforms-field-phone" data-field-id="17"><label class="wpforms-field-label" for="wpforms-1830-field_17">Phone</label><input type="tel" id="wpforms-1830-field_17" class="wpforms-field-medium wpforms-smart-phone-field" data-rule-smart-phone-field="true" name="wpforms[fields][17]" ></div><div id="wpforms-1830-field_23-container" class="wpforms-field wpforms-field-hidden" data-field-id="23"><input type="hidden" id="wpforms-1830-field_23" name="wpforms[fields][23]"></div><div id="wpforms-1830-field_2-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="2"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="1830" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-2 " style="display:none;"><div id="wpforms-1830-field_19-container" class="wpforms-field wpforms-field-html" data-field-id="19"><div id="wpforms-1830-field_19"><h3 class="el-meta uk-h4 uk-margin-top uk-margin-remove-bottom">We also need some company information</h3></div></div><div id="wpforms-1830-field_5-container" class="wpforms-field wpforms-field-text" data-field-id="5"><label class="wpforms-field-label" for="wpforms-1830-field_5">Company <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-1830-field_5" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][5]" required></div><div id="wpforms-1830-field_20-container" class="wpforms-field wpforms-field-address" data-field-id="20"><label class="wpforms-field-label" for="wpforms-1830-field_20">Address <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-medium"><div ><input type="text" id="wpforms-1830-field_20" class="wpforms-field-address-address1 wpforms-field-required" name="wpforms[fields][20][address1]" required><label for="wpforms-1830-field_20" class="wpforms-field-sublabel after ">Address Line 1</label></div></div><div class="wpforms-field-row wpforms-field-medium"><div ><input type="text" id="wpforms-1830-field_20-address2" class="wpforms-field-address-address2" name="wpforms[fields][20][address2]" ><label for="wpforms-1830-field_20-address2" class="wpforms-field-sublabel after ">Address Line 2</label></div></div><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-one-half wpforms-first"><input type="text" id="wpforms-1830-field_20-city" class="wpforms-field-address-city wpforms-field-required" name="wpforms[fields][20][city]" required><label for="wpforms-1830-field_20-city" class="wpforms-field-sublabel after ">City</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-1830-field_20-state" class="wpforms-field-address-state wpforms-field-required" name="wpforms[fields][20][state]" required><label for="wpforms-1830-field_20-state" class="wpforms-field-sublabel after ">State / Province / Region</label></div></div><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-one-half wpforms-first"><input type="text" id="wpforms-1830-field_20-postal" class="wpforms-field-address-postal wpforms-field-required" name="wpforms[fields][20][postal]" required><label for="wpforms-1830-field_20-postal" class="wpforms-field-sublabel after ">Postal Code</label></div><div class="wpforms-field-row-block wpforms-one-half"><select id="wpforms-1830-field_20-country" class="wpforms-field-address-country wpforms-field-required" name="wpforms[fields][20][country]" required><option value="AF" >Afghanistan</option><option value="AL" >Albania</option><option value="DZ" >Algeria</option><option value="AS" >American Samoa</option><option value="AD" >Andorra</option><option value="AO" >Angola</option><option value="AI" >Anguilla</option><option value="AQ" >Antarctica</option><option value="AG" >Antigua and Barbuda</option><option value="AR" >Argentina</option><option value="AM" >Armenia</option><option value="AW" >Aruba</option><option value="AU" >Australia</option><option value="AT" >Austria</option><option value="AZ" >Azerbaijan</option><option value="BS" >Bahamas</option><option value="BH" >Bahrain</option><option value="BD" >Bangladesh</option><option value="BB" >Barbados</option><option value="BY" >Belarus</option><option value="BE" >Belgium</option><option value="BZ" >Belize</option><option value="BJ" >Benin</option><option value="BM" >Bermuda</option><option value="BT" >Bhutan</option><option value="BO" >Bolivia (Plurinational State of)</option><option value="BQ" >Bonaire, Saint Eustatius and Saba</option><option value="BA" >Bosnia and Herzegovina</option><option value="BW" >Botswana</option><option value="BV" >Bouvet Island</option><option value="BR" >Brazil</option><option value="IO" >British Indian Ocean Territory</option><option value="BN" >Brunei Darussalam</option><option value="BG" >Bulgaria</option><option value="BF" >Burkina Faso</option><option value="BI" >Burundi</option><option value="CV" >Cabo Verde</option><option value="KH" >Cambodia</option><option value="CM" >Cameroon</option><option value="CA" >Canada</option><option value="KY" >Cayman Islands</option><option value="CF" >Central African Republic</option><option value="TD" >Chad</option><option value="CL" >Chile</option><option value="CN" >China</option><option value="CX" >Christmas Island</option><option value="CC" >Cocos (Keeling) Islands</option><option value="CO" >Colombia</option><option value="KM" >Comoros</option><option value="CG" >Congo</option><option value="CD" >Congo (Democratic Republic of the)</option><option value="CK" >Cook Islands</option><option value="CR" >Costa Rica</option><option value="HR" >Croatia</option><option value="CU" >Cuba</option><option value="CW" >Curaçao</option><option value="CY" >Cyprus</option><option value="CZ" >Czech Republic</option><option value="CI" >Côte d&#039;Ivoire</option><option value="DK" >Denmark</option><option value="DJ" >Djibouti</option><option value="DM" >Dominica</option><option value="DO" >Dominican Republic</option><option value="EC" >Ecuador</option><option value="EG" >Egypt</option><option value="SV" >El Salvador</option><option value="GQ" >Equatorial Guinea</option><option value="ER" >Eritrea</option><option value="EE" >Estonia</option><option value="SZ" >Eswatini (Kingdom of)</option><option value="ET" >Ethiopia</option><option value="FK" >Falkland Islands (Malvinas)</option><option value="FO" >Faroe Islands</option><option value="FJ" >Fiji</option><option value="FI" >Finland</option><option value="FR" >France</option><option value="GF" >French Guiana</option><option value="PF" >French Polynesia</option><option value="TF" >French Southern Territories</option><option value="GA" >Gabon</option><option value="GM" >Gambia</option><option value="GE" >Georgia</option><option value="DE" >Germany</option><option value="GH" >Ghana</option><option value="GI" >Gibraltar</option><option value="GR" >Greece</option><option value="GL" >Greenland</option><option value="GD" >Grenada</option><option value="GP" >Guadeloupe</option><option value="GU" >Guam</option><option value="GT" >Guatemala</option><option value="GG" >Guernsey</option><option value="GN" >Guinea</option><option value="GW" >Guinea-Bissau</option><option value="GY" >Guyana</option><option value="HT" >Haiti</option><option value="HM" >Heard Island and McDonald Islands</option><option value="HN" >Honduras</option><option value="HK" >Hong Kong</option><option value="HU" >Hungary</option><option value="IS" >Iceland</option><option value="IN" >India</option><option value="ID" >Indonesia</option><option value="IR" >Iran (Islamic Republic of)</option><option value="IQ" >Iraq</option><option value="IE" >Ireland (Republic of)</option><option value="IM" >Isle of Man</option><option value="IL" >Israel</option><option value="IT" >Italy</option><option value="JM" >Jamaica</option><option value="JP" >Japan</option><option value="JE" >Jersey</option><option value="JO" >Jordan</option><option value="KZ" >Kazakhstan</option><option value="KE" >Kenya</option><option value="KI" >Kiribati</option><option value="KP" >Korea (Democratic People&#039;s Republic of)</option><option value="KR" >Korea (Republic of)</option><option value="XK" >Kosovo</option><option value="KW" >Kuwait</option><option value="KG" >Kyrgyzstan</option><option value="LA" >Lao People&#039;s Democratic Republic</option><option value="LV" >Latvia</option><option value="LB" >Lebanon</option><option value="LS" >Lesotho</option><option value="LR" >Liberia</option><option value="LY" >Libya</option><option value="LI" >Liechtenstein</option><option value="LT" >Lithuania</option><option value="LU" >Luxembourg</option><option value="MO" >Macao</option><option value="MG" >Madagascar</option><option value="MW" >Malawi</option><option value="MY" >Malaysia</option><option value="MV" >Maldives</option><option value="ML" >Mali</option><option value="MT" >Malta</option><option value="MH" >Marshall Islands</option><option value="MQ" >Martinique</option><option value="MR" >Mauritania</option><option value="MU" >Mauritius</option><option value="YT" >Mayotte</option><option value="MX" >Mexico</option><option value="FM" >Micronesia (Federated States of)</option><option value="MD" >Moldova (Republic of)</option><option value="MC" >Monaco</option><option value="MN" >Mongolia</option><option value="ME" >Montenegro</option><option value="MS" >Montserrat</option><option value="MA" >Morocco</option><option value="MZ" >Mozambique</option><option value="MM" >Myanmar</option><option value="NA" >Namibia</option><option value="NR" >Nauru</option><option value="NP" >Nepal</option><option value="NL" >Netherlands</option><option value="NC" >New Caledonia</option><option value="NZ" >New Zealand</option><option value="NI" >Nicaragua</option><option value="NE" >Niger</option><option value="NG" >Nigeria</option><option value="NU" >Niue</option><option value="NF" >Norfolk Island</option><option value="MK" >North Macedonia (Republic of)</option><option value="MP" >Northern Mariana Islands</option><option value="NO" >Norway</option><option value="OM" >Oman</option><option value="PK" >Pakistan</option><option value="PW" >Palau</option><option value="PS" >Palestine (State of)</option><option value="PA" >Panama</option><option value="PG" >Papua New Guinea</option><option value="PY" >Paraguay</option><option value="PE" >Peru</option><option value="PH" >Philippines</option><option value="PN" >Pitcairn</option><option value="PL" >Poland</option><option value="PT" >Portugal</option><option value="PR" >Puerto Rico</option><option value="QA" >Qatar</option><option value="RO" >Romania</option><option value="RU" >Russian Federation</option><option value="RW" >Rwanda</option><option value="RE" >Réunion</option><option value="BL" >Saint Barthélemy</option><option value="SH" >Saint Helena, Ascension and Tristan da Cunha</option><option value="KN" >Saint Kitts and Nevis</option><option value="LC" >Saint Lucia</option><option value="MF" >Saint Martin (French part)</option><option value="PM" >Saint Pierre and Miquelon</option><option value="VC" >Saint Vincent and the Grenadines</option><option value="WS" >Samoa</option><option value="SM" >San Marino</option><option value="ST" >Sao Tome and Principe</option><option value="SA" >Saudi Arabia</option><option value="SN" >Senegal</option><option value="RS" >Serbia</option><option value="SC" >Seychelles</option><option value="SL" >Sierra Leone</option><option value="SG" >Singapore</option><option value="SX" >Sint Maarten (Dutch part)</option><option value="SK" >Slovakia</option><option value="SI" >Slovenia</option><option value="SB" >Solomon Islands</option><option value="SO" >Somalia</option><option value="ZA" >South Africa</option><option value="GS" >South Georgia and the South Sandwich Islands</option><option value="SS" >South Sudan</option><option value="ES" >Spain</option><option value="LK" >Sri Lanka</option><option value="SD" >Sudan</option><option value="SR" >Suriname</option><option value="SJ" >Svalbard and Jan Mayen</option><option value="SE" >Sweden</option><option value="CH" >Switzerland</option><option value="SY" >Syrian Arab Republic</option><option value="TW" >Taiwan, Republic of China</option><option value="TJ" >Tajikistan</option><option value="TZ" >Tanzania (United Republic of)</option><option value="TH" >Thailand</option><option value="TL" >Timor-Leste</option><option value="TG" >Togo</option><option value="TK" >Tokelau</option><option value="TO" >Tonga</option><option value="TT" >Trinidad and Tobago</option><option value="TN" >Tunisia</option><option value="TM" >Turkmenistan</option><option value="TC" >Turks and Caicos Islands</option><option value="TV" >Tuvalu</option><option value="TR" >Türkiye</option><option value="UG" >Uganda</option><option value="UA" >Ukraine</option><option value="AE" >United Arab Emirates</option><option value="GB" >United Kingdom of Great Britain and Northern Ireland</option><option value="UM" >United States Minor Outlying Islands</option><option value="US" >United States of America</option><option value="UY" >Uruguay</option><option value="UZ" >Uzbekistan</option><option value="VU" >Vanuatu</option><option value="VA" >Vatican City State</option><option value="VE" >Venezuela (Bolivarian Republic of)</option><option value="VN" >Vietnam</option><option value="VG" >Virgin Islands (British)</option><option value="VI" >Virgin Islands (U.S.)</option><option value="WF" >Wallis and Futuna</option><option value="EH" >Western Sahara</option><option value="YE" >Yemen</option><option value="ZM" >Zambia</option><option value="ZW" >Zimbabwe</option><option value="AX" >Åland Islands</option></select><label for="wpforms-1830-field_20-country" class="wpforms-field-sublabel after ">Country</label></div></div></div><div id="wpforms-1830-field_13-container" class="wpforms-field wpforms-field-checkbox wpforms-conditional-trigger" data-field-id="13"><label class="wpforms-field-label" for="wpforms-1830-field_13">Are you an implementation partner?</label><ul id="wpforms-1830-field_13"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_13_1" name="wpforms[fields][13][]" value="Yes" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_13_1">Yes</label></li></ul></div><div id="wpforms-1830-field_14-container" class="wpforms-field wpforms-field-text wpforms-conditional-field wpforms-conditional-show" data-field-id="14" style="display:none;"><label class="wpforms-field-label" for="wpforms-1830-field_14">Company you are implementing for</label><input type="text" id="wpforms-1830-field_14" class="wpforms-field-medium" name="wpforms[fields][14]" ></div><div id="wpforms-1830-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="1830" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-3 " style="display:none;"><div id="wpforms-1830-field_21-container" class="wpforms-field wpforms-field-html" data-field-id="21"><div id="wpforms-1830-field_21"><h3 class="el-meta uk-h4 uk-margin-top uk-margin-remove-bottom">To configure your Activation Studio instance we need some additional information.</h3></div></div><div id="wpforms-1830-field_11-container" class="wpforms-field wpforms-field-text" data-field-id="11"><label class="wpforms-field-label" for="wpforms-1830-field_11">MID <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-1830-field_11" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][11]" required><div class="wpforms-field-description">This is the MID/EID of your PARENT Business Unit. (Log in to Marketing Cloud, click the name of your account and copy the MID value for your account)</div></div><div id="wpforms-1830-field_12-container" class="wpforms-field wpforms-field-number-slider" data-field-id="12"><label class="wpforms-field-label" for="wpforms-1830-field_12">Amount of Business Units</label> <input type="range" id="wpforms-1830-field_12" class="wpforms-field-medium" name="wpforms[fields][12]" value="0" value="0" min="0" max="50" step="1"> <div class="wpforms-field-number-slider-hint" data-hint="Selected Value: {value}"> Selected Value: <b>0</b></div> <div class="wpforms-field-description">Within how many Business Units will Activation Studio be used including the Parent BU?</div></div><div id="wpforms-1830-field_22-container" class="wpforms-field wpforms-field-select wpforms-field-select-style-classic" data-field-id="22"><label class="wpforms-field-label" for="wpforms-1830-field_22">Preferred server location <span class="wpforms-required-label">*</span></label><select id="wpforms-1830-field_22" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][22]" required="required"><option value="Europe" >Europe</option><option value="US" >US</option><option value="Asia" >Asia</option></select></div><div id="wpforms-1830-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="1830" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-4 last " style="display:none;"><div id="wpforms-1830-field_15-container" class="wpforms-field wpforms-field-checkbox" data-field-id="15"><label class="wpforms-field-label" for="wpforms-1830-field_15">Features you are looking for in Activation Studio?</label><ul id="wpforms-1830-field_15"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_15_1" name="wpforms[fields][15][]" value="Lead scoring" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_15_1">Lead scoring</label></li><li class="choice-2 depth-1"><input type="checkbox" id="wpforms-1830-field_15_2" name="wpforms[fields][15][]" value="Drag and drop segmentation" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_15_2">Drag and drop segmentation</label></li><li class="choice-3 depth-1"><input type="checkbox" id="wpforms-1830-field_15_3" name="wpforms[fields][15][]" value="Web tracking" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_15_3">Web tracking</label></li></ul></div><div id="wpforms-1830-field_9-container" class="wpforms-field wpforms-field-checkbox" data-field-id="9"><label class="wpforms-field-label" for="wpforms-1830-field_9">Do you want to join our mailing list?</label><ul id="wpforms-1830-field_9"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_9_1" name="wpforms[fields][9][]" value="Yes" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_9_1">Yes</label></li></ul></div><div id="wpforms-1830-field_16-container" class="wpforms-field wpforms-field-checkbox" data-field-id="16"><label class="wpforms-field-label" for="wpforms-1830-field_16"> I agree to the Main Services Agreement <span class="wpforms-required-label">*</span></label><ul id="wpforms-1830-field_16" class="wpforms-field-required"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_16_1" name="wpforms[fields][16][]" value="Yes" required ><label class="wpforms-field-label-inline" for="wpforms-1830-field_16_1">Yes</label></li></ul><div class="wpforms-field-description wpforms-disclaimer-description">View our <a href="https://docs.google.com/document/d/e/2PACX-1vTAIeeZlp4PcA4YkubiWT2oTjTO2-fqQvhuIvjaCQKaJl_qME8kHM4a5V77fvcfoA/pub" target="_blank">Main Services Agreement</a>. </div></div><div id="wpforms-1830-field_4-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="4"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><input type="hidden" name="wpforms[recaptcha]" value=""><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="1830"><input type="hidden" name="wpforms[author]" value="1"><button type="submit" name="wpforms[submit]" id="wpforms-submit-1830" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="Submit" aria-live="assertive" value="wpforms-submit">Submit</button><img src="https://activation-studio.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"></div></form></div> <!-- .wpforms-container -->