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Unlocking New Possibilities: Score Designer’s Latest Release in Activation Studio

November 20, 2023
January 12, 2017

The latest update to Activation Studio’s Score Designer heralds a significant leap forward, offering enhanced flexibility and deeper insights for both B2B and B2C companies. With the introduction of scoring tags and the integration of Interaction Designer interactions into Salesforce Sales Cloud through an unmanaged package, a new realm of possibilities has opened up.

Score Designer’s New Features: Scoring Tags and Salesforce Integration

  • Scoring Tags: This revolutionary feature allows for the creation of distinct total scores based on specific criteria such as different teams, sub-brands, or customer segments. By enabling more granular scoring, businesses can tailor their strategies to diverse market needs with unprecedented precision.
  • Salesforce Sales Cloud Integration via Unmanaged Package: This integration allows Salesforce teams to customize the package according to their unique requirements. It showcases the adaptability of Activation Studio, as it seamlessly fits into the diverse ecosystems of various organizations.
  • Visibility of Scores per Tag per Contact: This update provides a detailed view of how each contact scores under different tags, offering businesses insights to fine-tune their marketing and sales approaches.

Use Cases for B2B Companies

  1. Segmented Lead Prioritization: A B2B technology provider can use scoring tags to differentiate between leads interested in different product lines. For example, a lead showing interest in cybersecurity solutions can be tagged and scored differently from another interested in cloud computing. This helps in deploying specialized sales strategies for each product line.
  2. Customized Salesforce Integration: A B2B software company can customize the unmanaged package to reflect their sales funnel stages in Salesforce. This enables a more nuanced approach to lead management, where sales efforts are aligned with lead scoring insights.

Use Cases for B2C Companies

  1. Enhanced Customer Segmentation: A retail company can use scoring tags for various customer groups such as loyalty program members, first-time buyers, or seasonal shoppers. This helps in crafting targeted marketing campaigns that resonate with each group’s preferences and buying behaviors.
  2. Tailored Customer Interactions in Salesforce: For a B2C travel agency, customizing the Salesforce integration to track interactions like website visits, inquiry calls, or brochure downloads can provide a comprehensive view of the customer journey. This detailed insight aids in creating more personalized travel packages and offers.

A Step Forward in Personalized Marketing and Sales

The latest release of Score Designer in Activation Studio is a testament to the ever-evolving nature of customer relationship management tools. By empowering businesses with deeper insights and customizable features, it ensures that both B2B and B2C companies can stay ahead in a competitive market through tailored strategies and informed decision-making. This update is not just an enhancement of a tool; it’s an expansion of capabilities, enabling businesses to navigate the complexities of modern marketing and sales landscapes with greater ease and efficiency.