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INTERACTION DESIGNER

Capturing web events Salesforce Marketing Cloud

Behavioral data and interactions Salesforce Marketing Cloud

Capture web events and activate within Salesforce Marketing Cloud. Collect interactions and behavior per subscriber and engage them within Activation Studio in a relevant and timely manner.

Interaction Designer is out now!

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Data Designer & Data Extension Integration

User Friendly Drag & Drop Segmentation

Save Time &
launch Journeys in half the time

Lead Scoring Rules, Web Tracking & More

No-Code add-on Salesforce Marketing Cloud

Unlock the Full Potential of Activation Studio

Webinar with Co-Founder Sander Hof

This year, our co-founder Sander Hof hosted a webinar to demonstrate the full range of features in Activation Studio. You can watch a sample of the webinar below.

View full webinar

Add new website

Add a new website to start collecting interactions. You can add as many websites as you want.

Create new interaction

Add a new interaction. This can be a pageview, a video view, button click or anything else you can track on your website.

You can add unlimited variables to you tag. This makes it a very flexible solution to setup general tags that can be used for multiple applications.

Export tag

You have different options to implement the tags to start collecting interactions. You can export a TPL file to import into your Google Tagmanager container, you can export the raw code and share it with your IT team or even use our endpoint to set up server to server connection.

Import tag Google Tag Manager

Use our TPL export functionality too easily import your tags into Google Tag Manager. These templates can be re-used for different tags with different triggers.

Configure tag Google Tag Manager

Use the our Google Tag Manager template to setup your tags in your container. Templates can be reused. You can for example use the same tag to configure different interactions with certain labels or dynamic values.

Use interactions for segmentation and/or scoring

The captured interactions are available in the Data Designer so you can use these interactions for segmentations and/or scoring rules. Interactions are stored separate from the variables so it is possible to alter your data or setup your own data extensions based on the interactions.

Want to see Activation Studio in action?

View interactive product demo

New in Activation Studio v5.15.0: Custom starting point & 5-minute automation slots

September 30, 2026

We’re excited to bring you the latest update to Activation Studio! Version 5.15.0 lets you start a segment in Segment Designer from any Data Extension, gives you full control over your target Data Extension and adds 5-minute automation slots. Together they make it easier to segment on data beyond your subscribers, next to the scores […]

Activation Studio SFMC Connection – MC Client Secret Rotation

September 17, 2026

SummaryFrom 30 September 2026, Salesforce requires the client secret of every installed package in Marketing Cloud to be rotated every 180 days. This also applies to the custom SFMC integration with Activation Studio. There is no downtime: your current secrets keep working until you activate the new ones. Why this mattersClient secrets authenticate the API […]

Activation Studio – MC Client Secret Rotation

September 15, 2026

SummaryFrom 30 September 2026, Salesforce requires the client secret of every installed package in Marketing Cloud to be rotated every 180 days. This applies to the installed packages Activation Studio uses. Please rotate the Activation Studio client secrets and share the new ones with Activation Studio before 30 September 2026. There is no downtime: your […]