Skip to main content

INTERACTION DESIGNER

Capturing web events Salesforce Marketing Cloud

Behavioral data and interactions Salesforce Marketing Cloud

Capture web events and activate within Salesforce Marketing Cloud. Collect interactions and behavior per subscriber and engage them within Activation Studio in a relevant and timely manner.

Interaction Designer is out now!

or contact Sales

Data Designer & Data Extension Integration

User Friendly Drag & Drop Segmentation

Save Time &
launch Journeys in half the time

Lead Scoring Rules, Web Tracking & More

No-Code add-on Salesforce Marketing Cloud

Unlock the Full Potential of Activation Studio

Webinar with Co-Founder Sander Hof

This year, our co-founder Sander Hof hosted a webinar to demonstrate the full range of features in Activation Studio. You can watch a sample of the webinar below.

View full webinar

Add new website

Add a new website to start collecting interactions. You can add as many websites as you want.

Create new interaction

Add a new interaction. This can be a pageview, a video view, button click or anything else you can track on your website.

You can add unlimited variables to you tag. This makes it a very flexible solution to setup general tags that can be used for multiple applications.

Export tag

You have different options to implement the tags to start collecting interactions. You can export a TPL file to import into your Google Tagmanager container, you can export the raw code and share it with your IT team or even use our endpoint to set up server to server connection.

Import tag Google Tag Manager

Use our TPL export functionality too easily import your tags into Google Tag Manager. These templates can be re-used for different tags with different triggers.

Configure tag Google Tag Manager

Use the our Google Tag Manager template to setup your tags in your container. Templates can be reused. You can for example use the same tag to configure different interactions with certain labels or dynamic values.

Use interactions for segmentation and/or scoring

The captured interactions are available in the Data Designer so you can use these interactions for segmentations and/or scoring rules. Interactions are stored separate from the variables so it is possible to alter your data or setup your own data extensions based on the interactions.

Want to see Activation Studio in action?

View interactive product demo

New in Activation Studio v5.13.0: Color picker & warning when deleting segment criteria

May 28, 2025

We’re excited to bring you the latest update to Activation Studio! Version 5.13.0 introduces new color options in the Score Designer and prevents you from accidentally removing segment criteria in Segment Designer. Color picker in Score Designer Previously in Score Designer, you only had a fixed number of color options to choose from when creating new […]

New in Activation Studio v5.11.0: Filter sets & hourly refresh of scores

March 21, 2025

We’re excited to bring you the latest update to Activation Studio! Version 5.11.0 introduces a new way to create segments in the Segment Designer and scoring rules in the Score Designer, and allow you to refresh your scores every hour. Filter sets are a new way to create segments and scoring rules by telling Activation Studio it should […]

Filter Sets: A new and improved way to create segments and scoring rules

March 21, 2025

Version 5.11.0 introduces a new way to create segments in the Segment Designer and scoring rules in the Score Designer. Previously, when using Activation Studio’s drag-and-drop functionality to create a segment or scoring rule, the resulting segment included Marketing Cloud subscribers who met the specified criteria. This happened even if the matching records were not […]