Capturing web events Salesforce Marketing Cloud
Behavioral data and interactions Salesforce Marketing Cloud
Capture web events and activate within Salesforce Marketing Cloud. Collect interactions and behavior per subscriber and engage them within Activation Studio in a relevant and timely manner.
Interaction Designer is out now!
Add new website
Create new interaction
Add a new interaction. This can be a pageview, a video view, button click or anything else you can track on your website.
You can add unlimited variables to you tag. This makes it a very flexible solution to setup general tags that can be used for multiple applications.
Import tag Google Tag Manager
Use our TPL export functionality too easily import your tags into Google Tag Manager. These templates can be re-used for different tags with different triggers.
Configure tag Google Tag Manager
Use the our Google Tag Manager template to setup your tags in your container. Templates can be reused. You can for example use the same tag to configure different interactions with certain labels or dynamic values.
Use interactions for segmentation and/or scoring
The captured interactions are available in the Data Designer so you can use these interactions for segmentations and/or scoring rules. Interactions are stored separate from the variables so it is possible to alter your data or setup your own data extensions based on the interactions.