Capturing web events Salesforce Marketing Cloud

Behavioral data and interactions Salesforce Marketing Cloud

Capture web events and activate within Salesforce Marketing Cloud. Collect interactions and behavior per subscriber and engage them within Activation Studio in a relevant and timely manner. 

Interaction Designer is out now!

Add new website

Add a new website to start collecting interactions. You can add as many websites as you want.

Create new interaction

Add a new interaction. This can be a pageview, a video view, button click or anything else you can track on your website.

You can add unlimited variables to you tag. This makes it a very flexible solution to setup general tags that can be used for multiple applications. 

Export tag

You have different options to implement the tags to start collecting interactions. You can export a TPL file to import into your Google Tagmanager container, you can export the raw code and share it with your IT team or even use our endpoint to set up server to server connection.

Import tag Google Tag Manager

Use our TPL export functionality too easily import your tags into Google Tag Manager. These templates can be re-used for different tags with different triggers.

Configure tag Google Tag Manager

Use the our Google Tag Manager template to setup your tags in your container. Templates can be reused. You can for example use the same tag to configure different interactions with certain labels or dynamic values.

Use interactions for segmentation and/or scoring

The captured interactions are available in the Data Designer so you can use these interactions for segmentations and/or scoring rules. Interactions are stored separate from the variables so it is possible to alter your data or setup your own data extensions based on the interactions.

Want to see Activation Studio in action?

Introducing Activation Studio Version 3.0: Improved Folder Management for Marketers

March 12, 2023
We are thrilled to announce the release of Activation Studio version 3.0, the latest version of our Marketing Cloud solution that improves the workflow for marketers. With this update, we are introducing a significant new feature: improved folder management for marketers. This release includes folders for Segment Designer, Score Designer, and Interaction Designer, with full […]

Unlock the Power of the RFM Model in Salesforce Marketing Cloud

February 15, 2023
Marketers are constantly seeking methods to increase the impact of their efforts and comprehend their target audiences. With the help of the RFM model in the Salesforce Marketing Cloud, you can reach both of these goals. The RFM approach helps you segment your audience into useful groups and find your most valuable clients by assessing […]

Introducing roles & rights for Activation Studio

January 24, 2023
We are pleased to inform you that new roles, rights, and authorization capabilities will be available to our users. Users will have more control over their data and who may access it thanks to this new functionality. This new feature’s ability to allow users to designate particular responsibilities to various team members is one of […]