• Home
  • News
  • The importance of gathering first-party data nowadays

The importance of gathering first-party data nowadays

September 8, 2022
January 12, 2017

Most businesses are familiar with cookies. Since it obtains consumer data, it belongs to a crucial part of establishing personalized consumer experience. However, as Google changes its privacy and transparency control, businesses have to make major changes concerning the collection of consumer data. The Interaction Designer of Activation Studio facilitates these major changes within your company and makes the transformation less painful as these changes sound at first sight. 

The importance of gathering consumer data

It is essential to collect consumer behavior data as the consumer insights are revenue driving for your company. You acquire information about their habits, behaviors, and demographics. Thus, businesses can make more informed decisions. It is not only important to ascertain more information about your audience, it likewise helps you to find your target audience and potential new customers. Due to finding out more about your own audience, it is easier to target new lookalike audiences. Market data gives you more information about the product use as well. Hence, personalized customer experience can likewise be built from the insights of how consumers use the product. 

Cookies

The most common way of gathering these market and consumer insights is by using third-party cookies and data. Cookies are small pieces of text sent to your browser when visiting a website. The website remembers the information about your visit thanks to cookies. Consequently, the next website visit will be effortless and the site will have more added value for you. Cookies enables you access to features like language choice, content of a shopping card, information relating to your session and product optimization. These features do add more value to a consumers website visit. However, by the end of 2023, Google introduces third-party cookie restrictions in order to make the internet a more privacy-friendly space. Thus, companies have to make a switch and gather primary data when tracking journeys.

Rather first-party data than third-party data

Next to the fact that businesses do not have the choice between first or third-party data from the end of 2023 onwards anyways, first-party data entails multiple benefits and is definitely worth using it. First-party data is the most trustworthy and reliable information a business can have since it directly comes from the audience. Although, it requires more time and effort to process first-party data, it reduces costs, it offers individual engagement and a detailed insight. The risk with third-party data is the insecurity about how accurately the segments are target. On the opposite, primary data does insure accuracy, reliability, and relevance within the data and the segmentation. As the company has a close connection with the data source, the probability of error appearing is smaller as well. Another advantage of first-party data, which is relevant to mention, is the privacy and data protection. Due to the direct connection to the data base, privacy concerns are unnecessary. This does also imply more control over the data. This direct connection to the audience likewise leads to a more personalized experience and increased trust towards the consumer

Collecting first-party data with the Interaction Designer of Activation Studio

As mentioned before, the importance of gathering primary data increases. The newest tool of Activation Studio, Interaction Designer, does collect behavioral data of leads. The marketer can create and activate tags, which lead to interactions. The Interaction Designer can track multiple websites at the same time. This tool does not only contain all the advantages of collecting first-party data but it likewise involves the benefits of being connected to the Segment- and Score Designer. Thus, marketers can directly use the obtained interactions to create more effective and personalized campaigns by scoring these interactions and building segments based on these. 

Our Interaction Designer for capturing web events in Salesforce Marketing Cloud
[wpforms id="1830"]
<div class="wpforms-container wpforms-container-full" id="wpforms-1830"><form id="wpforms-form-1830" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="1830" method="post" enctype="multipart/form-data" action="/the-importance-of-gathering-first-party-data-nowadays/" data-token="5a258079a321c0265c513ffc957d8b6f"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#72b239" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 4</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:25%;background-color:#72b239"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 "><div id="wpforms-1830-field_3-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="3"></div><div id="wpforms-1830-field_18-container" class="wpforms-field wpforms-field-html" data-field-id="18"><div id="wpforms-1830-field_18"><h3 class="el-meta uk-h4 uk-margin-top uk-margin-remove-bottom">Please tell us who you are?</h3></div></div><div id="wpforms-1830-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-1830-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-1830-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-1830-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-1830-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-1830-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-1830-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-1830-field_1">Work Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-1830-field_1" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][1]" required></div><div id="wpforms-1830-field_6-container" class="wpforms-field wpforms-field-text" data-field-id="6"><label class="wpforms-field-label" for="wpforms-1830-field_6">Position <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-1830-field_6" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][6]" required></div><div id="wpforms-1830-field_17-container" class="wpforms-field wpforms-field-phone" data-field-id="17"><label class="wpforms-field-label" for="wpforms-1830-field_17">Phone</label><input type="tel" id="wpforms-1830-field_17" class="wpforms-field-medium wpforms-smart-phone-field" data-rule-smart-phone-field="true" name="wpforms[fields][17]" ></div><div id="wpforms-1830-field_23-container" class="wpforms-field wpforms-field-hidden" data-field-id="23"><input type="hidden" id="wpforms-1830-field_23" name="wpforms[fields][23]"></div><div id="wpforms-1830-field_2-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="2"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="1830" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-2 " style="display:none;"><div id="wpforms-1830-field_19-container" class="wpforms-field wpforms-field-html" data-field-id="19"><div id="wpforms-1830-field_19"><h3 class="el-meta uk-h4 uk-margin-top uk-margin-remove-bottom">We also need some company information</h3></div></div><div id="wpforms-1830-field_5-container" class="wpforms-field wpforms-field-text" data-field-id="5"><label class="wpforms-field-label" for="wpforms-1830-field_5">Company <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-1830-field_5" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][5]" required></div><div id="wpforms-1830-field_20-container" class="wpforms-field wpforms-field-address" data-field-id="20"><label class="wpforms-field-label" for="wpforms-1830-field_20">Address <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-medium"><div ><input type="text" id="wpforms-1830-field_20" class="wpforms-field-address-address1 wpforms-field-required" name="wpforms[fields][20][address1]" required><label for="wpforms-1830-field_20" class="wpforms-field-sublabel after ">Address Line 1</label></div></div><div class="wpforms-field-row wpforms-field-medium"><div ><input type="text" id="wpforms-1830-field_20-address2" class="wpforms-field-address-address2" name="wpforms[fields][20][address2]" ><label for="wpforms-1830-field_20-address2" class="wpforms-field-sublabel after ">Address Line 2</label></div></div><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-one-half wpforms-first"><input type="text" id="wpforms-1830-field_20-city" class="wpforms-field-address-city wpforms-field-required" name="wpforms[fields][20][city]" required><label for="wpforms-1830-field_20-city" class="wpforms-field-sublabel after ">City</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-1830-field_20-state" class="wpforms-field-address-state wpforms-field-required" name="wpforms[fields][20][state]" required><label for="wpforms-1830-field_20-state" class="wpforms-field-sublabel after ">State / Province / Region</label></div></div><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-one-half wpforms-first"><input type="text" id="wpforms-1830-field_20-postal" class="wpforms-field-address-postal wpforms-field-required" name="wpforms[fields][20][postal]" required><label for="wpforms-1830-field_20-postal" class="wpforms-field-sublabel after ">Postal Code</label></div><div class="wpforms-field-row-block wpforms-one-half"><select id="wpforms-1830-field_20-country" class="wpforms-field-address-country wpforms-field-required" name="wpforms[fields][20][country]" required><option value="AF" >Afghanistan</option><option value="AL" >Albania</option><option value="DZ" >Algeria</option><option value="AS" >American Samoa</option><option value="AD" >Andorra</option><option value="AO" >Angola</option><option value="AI" >Anguilla</option><option value="AQ" >Antarctica</option><option value="AG" >Antigua and Barbuda</option><option value="AR" >Argentina</option><option value="AM" >Armenia</option><option value="AW" >Aruba</option><option value="AU" >Australia</option><option value="AT" >Austria</option><option value="AZ" >Azerbaijan</option><option value="BS" >Bahamas</option><option value="BH" >Bahrain</option><option value="BD" >Bangladesh</option><option value="BB" >Barbados</option><option value="BY" >Belarus</option><option value="BE" >Belgium</option><option value="BZ" >Belize</option><option value="BJ" >Benin</option><option value="BM" >Bermuda</option><option value="BT" >Bhutan</option><option value="BO" >Bolivia (Plurinational State of)</option><option value="BQ" >Bonaire, Saint Eustatius and Saba</option><option value="BA" >Bosnia and Herzegovina</option><option value="BW" >Botswana</option><option value="BV" >Bouvet Island</option><option value="BR" >Brazil</option><option value="IO" >British Indian Ocean Territory</option><option value="BN" >Brunei Darussalam</option><option value="BG" >Bulgaria</option><option value="BF" >Burkina Faso</option><option value="BI" >Burundi</option><option value="CV" >Cabo Verde</option><option value="KH" >Cambodia</option><option value="CM" >Cameroon</option><option value="CA" >Canada</option><option value="KY" >Cayman Islands</option><option value="CF" >Central African Republic</option><option value="TD" >Chad</option><option value="CL" >Chile</option><option value="CN" >China</option><option value="CX" >Christmas Island</option><option value="CC" >Cocos (Keeling) Islands</option><option value="CO" >Colombia</option><option value="KM" >Comoros</option><option value="CG" >Congo</option><option value="CD" >Congo (Democratic Republic of the)</option><option value="CK" >Cook Islands</option><option value="CR" >Costa Rica</option><option value="HR" >Croatia</option><option value="CU" >Cuba</option><option value="CW" >Curaçao</option><option value="CY" >Cyprus</option><option value="CZ" >Czech Republic</option><option value="CI" >Côte d&#039;Ivoire</option><option value="DK" >Denmark</option><option value="DJ" >Djibouti</option><option value="DM" >Dominica</option><option value="DO" >Dominican Republic</option><option value="EC" >Ecuador</option><option value="EG" >Egypt</option><option value="SV" >El Salvador</option><option value="GQ" >Equatorial Guinea</option><option value="ER" >Eritrea</option><option value="EE" >Estonia</option><option value="SZ" >Eswatini (Kingdom of)</option><option value="ET" >Ethiopia</option><option value="FK" >Falkland Islands (Malvinas)</option><option value="FO" >Faroe Islands</option><option value="FJ" >Fiji</option><option value="FI" >Finland</option><option value="FR" >France</option><option value="GF" >French Guiana</option><option value="PF" >French Polynesia</option><option value="TF" >French Southern Territories</option><option value="GA" >Gabon</option><option value="GM" >Gambia</option><option value="GE" >Georgia</option><option value="DE" >Germany</option><option value="GH" >Ghana</option><option value="GI" >Gibraltar</option><option value="GR" >Greece</option><option value="GL" >Greenland</option><option value="GD" >Grenada</option><option value="GP" >Guadeloupe</option><option value="GU" >Guam</option><option value="GT" >Guatemala</option><option value="GG" >Guernsey</option><option value="GN" >Guinea</option><option value="GW" >Guinea-Bissau</option><option value="GY" >Guyana</option><option value="HT" >Haiti</option><option value="HM" >Heard Island and McDonald Islands</option><option value="HN" >Honduras</option><option value="HK" >Hong Kong</option><option value="HU" >Hungary</option><option value="IS" >Iceland</option><option value="IN" >India</option><option value="ID" >Indonesia</option><option value="IR" >Iran (Islamic Republic of)</option><option value="IQ" >Iraq</option><option value="IE" >Ireland (Republic of)</option><option value="IM" >Isle of Man</option><option value="IL" >Israel</option><option value="IT" >Italy</option><option value="JM" >Jamaica</option><option value="JP" >Japan</option><option value="JE" >Jersey</option><option value="JO" >Jordan</option><option value="KZ" >Kazakhstan</option><option value="KE" >Kenya</option><option value="KI" >Kiribati</option><option value="KP" >Korea (Democratic People&#039;s Republic of)</option><option value="KR" >Korea (Republic of)</option><option value="XK" >Kosovo</option><option value="KW" >Kuwait</option><option value="KG" >Kyrgyzstan</option><option value="LA" >Lao People&#039;s Democratic Republic</option><option value="LV" >Latvia</option><option value="LB" >Lebanon</option><option value="LS" >Lesotho</option><option value="LR" >Liberia</option><option value="LY" >Libya</option><option value="LI" >Liechtenstein</option><option value="LT" >Lithuania</option><option value="LU" >Luxembourg</option><option value="MO" >Macao</option><option value="MG" >Madagascar</option><option value="MW" >Malawi</option><option value="MY" >Malaysia</option><option value="MV" >Maldives</option><option value="ML" >Mali</option><option value="MT" >Malta</option><option value="MH" >Marshall Islands</option><option value="MQ" >Martinique</option><option value="MR" >Mauritania</option><option value="MU" >Mauritius</option><option value="YT" >Mayotte</option><option value="MX" >Mexico</option><option value="FM" >Micronesia (Federated States of)</option><option value="MD" >Moldova (Republic of)</option><option value="MC" >Monaco</option><option value="MN" >Mongolia</option><option value="ME" >Montenegro</option><option value="MS" >Montserrat</option><option value="MA" >Morocco</option><option value="MZ" >Mozambique</option><option value="MM" >Myanmar</option><option value="NA" >Namibia</option><option value="NR" >Nauru</option><option value="NP" >Nepal</option><option value="NL" >Netherlands</option><option value="NC" >New Caledonia</option><option value="NZ" >New Zealand</option><option value="NI" >Nicaragua</option><option value="NE" >Niger</option><option value="NG" >Nigeria</option><option value="NU" >Niue</option><option value="NF" >Norfolk Island</option><option value="MK" >North Macedonia (Republic of)</option><option value="MP" >Northern Mariana Islands</option><option value="NO" >Norway</option><option value="OM" >Oman</option><option value="PK" >Pakistan</option><option value="PW" >Palau</option><option value="PS" >Palestine (State of)</option><option value="PA" >Panama</option><option value="PG" >Papua New Guinea</option><option value="PY" >Paraguay</option><option value="PE" >Peru</option><option value="PH" >Philippines</option><option value="PN" >Pitcairn</option><option value="PL" >Poland</option><option value="PT" >Portugal</option><option value="PR" >Puerto Rico</option><option value="QA" >Qatar</option><option value="RO" >Romania</option><option value="RU" >Russian Federation</option><option value="RW" >Rwanda</option><option value="RE" >Réunion</option><option value="BL" >Saint Barthélemy</option><option value="SH" >Saint Helena, Ascension and Tristan da Cunha</option><option value="KN" >Saint Kitts and Nevis</option><option value="LC" >Saint Lucia</option><option value="MF" >Saint Martin (French part)</option><option value="PM" >Saint Pierre and Miquelon</option><option value="VC" >Saint Vincent and the Grenadines</option><option value="WS" >Samoa</option><option value="SM" >San Marino</option><option value="ST" >Sao Tome and Principe</option><option value="SA" >Saudi Arabia</option><option value="SN" >Senegal</option><option value="RS" >Serbia</option><option value="SC" >Seychelles</option><option value="SL" >Sierra Leone</option><option value="SG" >Singapore</option><option value="SX" >Sint Maarten (Dutch part)</option><option value="SK" >Slovakia</option><option value="SI" >Slovenia</option><option value="SB" >Solomon Islands</option><option value="SO" >Somalia</option><option value="ZA" >South Africa</option><option value="GS" >South Georgia and the South Sandwich Islands</option><option value="SS" >South Sudan</option><option value="ES" >Spain</option><option value="LK" >Sri Lanka</option><option value="SD" >Sudan</option><option value="SR" >Suriname</option><option value="SJ" >Svalbard and Jan Mayen</option><option value="SE" >Sweden</option><option value="CH" >Switzerland</option><option value="SY" >Syrian Arab Republic</option><option value="TW" >Taiwan, Republic of China</option><option value="TJ" >Tajikistan</option><option value="TZ" >Tanzania (United Republic of)</option><option value="TH" >Thailand</option><option value="TL" >Timor-Leste</option><option value="TG" >Togo</option><option value="TK" >Tokelau</option><option value="TO" >Tonga</option><option value="TT" >Trinidad and Tobago</option><option value="TN" >Tunisia</option><option value="TM" >Turkmenistan</option><option value="TC" >Turks and Caicos Islands</option><option value="TV" >Tuvalu</option><option value="TR" >Türkiye</option><option value="UG" >Uganda</option><option value="UA" >Ukraine</option><option value="AE" >United Arab Emirates</option><option value="GB" >United Kingdom of Great Britain and Northern Ireland</option><option value="UM" >United States Minor Outlying Islands</option><option value="US" >United States of America</option><option value="UY" >Uruguay</option><option value="UZ" >Uzbekistan</option><option value="VU" >Vanuatu</option><option value="VA" >Vatican City State</option><option value="VE" >Venezuela (Bolivarian Republic of)</option><option value="VN" >Vietnam</option><option value="VG" >Virgin Islands (British)</option><option value="VI" >Virgin Islands (U.S.)</option><option value="WF" >Wallis and Futuna</option><option value="EH" >Western Sahara</option><option value="YE" >Yemen</option><option value="ZM" >Zambia</option><option value="ZW" >Zimbabwe</option><option value="AX" >Åland Islands</option></select><label for="wpforms-1830-field_20-country" class="wpforms-field-sublabel after ">Country</label></div></div></div><div id="wpforms-1830-field_13-container" class="wpforms-field wpforms-field-checkbox wpforms-conditional-trigger" data-field-id="13"><label class="wpforms-field-label" for="wpforms-1830-field_13">Are you an implementation partner?</label><ul id="wpforms-1830-field_13"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_13_1" name="wpforms[fields][13][]" value="Yes" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_13_1">Yes</label></li></ul></div><div id="wpforms-1830-field_14-container" class="wpforms-field wpforms-field-text wpforms-conditional-field wpforms-conditional-show" data-field-id="14" style="display:none;"><label class="wpforms-field-label" for="wpforms-1830-field_14">Company you are implementing for</label><input type="text" id="wpforms-1830-field_14" class="wpforms-field-medium" name="wpforms[fields][14]" ></div><div id="wpforms-1830-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="1830" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-3 " style="display:none;"><div id="wpforms-1830-field_21-container" class="wpforms-field wpforms-field-html" data-field-id="21"><div id="wpforms-1830-field_21"><h3 class="el-meta uk-h4 uk-margin-top uk-margin-remove-bottom">To configure your Activation Studio instance we need some additional information.</h3></div></div><div id="wpforms-1830-field_11-container" class="wpforms-field wpforms-field-text" data-field-id="11"><label class="wpforms-field-label" for="wpforms-1830-field_11">MID <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-1830-field_11" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][11]" required><div class="wpforms-field-description">This is the MID/EID of your PARENT Business Unit. (Log in to Marketing Cloud, click the name of your account and copy the MID value for your account)</div></div><div id="wpforms-1830-field_12-container" class="wpforms-field wpforms-field-number-slider" data-field-id="12"><label class="wpforms-field-label" for="wpforms-1830-field_12">Amount of Business Units</label> <input type="range" id="wpforms-1830-field_12" class="wpforms-field-medium" name="wpforms[fields][12]" value="0" value="0" min="0" max="50" step="1"> <div class="wpforms-field-number-slider-hint" data-hint="Selected Value: {value}"> Selected Value: <b>0</b></div> <div class="wpforms-field-description">Within how many Business Units will Activation Studio be used including the Parent BU?</div></div><div id="wpforms-1830-field_22-container" class="wpforms-field wpforms-field-select wpforms-field-select-style-classic" data-field-id="22"><label class="wpforms-field-label" for="wpforms-1830-field_22">Preferred server location <span class="wpforms-required-label">*</span></label><select id="wpforms-1830-field_22" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][22]" required="required"><option value="Europe" >Europe</option><option value="US" >US</option><option value="Asia" >Asia</option></select></div><div id="wpforms-1830-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="1830" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-4 last " style="display:none;"><div id="wpforms-1830-field_15-container" class="wpforms-field wpforms-field-checkbox" data-field-id="15"><label class="wpforms-field-label" for="wpforms-1830-field_15">Features you are looking for in Activation Studio?</label><ul id="wpforms-1830-field_15"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_15_1" name="wpforms[fields][15][]" value="Lead scoring" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_15_1">Lead scoring</label></li><li class="choice-2 depth-1"><input type="checkbox" id="wpforms-1830-field_15_2" name="wpforms[fields][15][]" value="Drag and drop segmentation" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_15_2">Drag and drop segmentation</label></li><li class="choice-3 depth-1"><input type="checkbox" id="wpforms-1830-field_15_3" name="wpforms[fields][15][]" value="Web tracking" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_15_3">Web tracking</label></li></ul></div><div id="wpforms-1830-field_9-container" class="wpforms-field wpforms-field-checkbox" data-field-id="9"><label class="wpforms-field-label" for="wpforms-1830-field_9">Do you want to join our mailing list?</label><ul id="wpforms-1830-field_9"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_9_1" name="wpforms[fields][9][]" value="Yes" ><label class="wpforms-field-label-inline" for="wpforms-1830-field_9_1">Yes</label></li></ul></div><div id="wpforms-1830-field_16-container" class="wpforms-field wpforms-field-checkbox" data-field-id="16"><label class="wpforms-field-label" for="wpforms-1830-field_16"> I agree to the Main Services Agreement <span class="wpforms-required-label">*</span></label><ul id="wpforms-1830-field_16" class="wpforms-field-required"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-1830-field_16_1" name="wpforms[fields][16][]" value="Yes" required ><label class="wpforms-field-label-inline" for="wpforms-1830-field_16_1">Yes</label></li></ul><div class="wpforms-field-description wpforms-disclaimer-description">View our <a href="https://docs.google.com/document/d/e/2PACX-1vTAIeeZlp4PcA4YkubiWT2oTjTO2-fqQvhuIvjaCQKaJl_qME8kHM4a5V77fvcfoA/pub" target="_blank">Main Services Agreement</a>. </div></div><div id="wpforms-1830-field_4-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="4"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><input type="hidden" name="wpforms[recaptcha]" value=""><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="1830"><input type="hidden" name="wpforms[author]" value="6"><input type="hidden" name="wpforms[post_id]" value="1002"><button type="submit" name="wpforms[submit]" id="wpforms-submit-1830" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="Submit" aria-live="assertive" value="wpforms-submit">Submit</button><img src="https://activation-studio.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"></div></form></div> <!-- .wpforms-container -->