Capture web events Salesforce Marketing Cloud

Behavioral data and interactions Salesforce Marketing Cloud

Capture web events and activate within Salesforce Marketing Cloud. Collect interactions and behavior per subscriber and engage them within Activation Studio in a relevant and timely manner. 

Interaction Designer is coming soon

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Field configuration target data extension

February 22, 2022
Included in the current release is the option to add fields to your target data extension. After creating your segment within Segment Designer you can now choose to add fields already in your segment criteria (grayed out), fields from Marketing Cloud system data views and add fields from other data extensions available in the Attribute […]

View unique values in data extension fields

February 8, 2022
Marketers who have experience in creating SQL activities in Marketing Cloud know how time consuming creating SQL can be. One of the reasons is not knowing what potential values are within a field of a data extension. We wanted to created a seamless workflow within our Segment Designer without having to leave your screen. In […]

Marketing Cloud system Data Views integration

February 1, 2022
We are happy to announce that we have integrated the Marketing Cloud system data views directly into the Segment Designer. For now we have included _Subscribers, _Sent, _Open, _Bounce, _Click and _Unsubscribe. In feature releases we will also include the _Job and Journey Builder data views. This feature makes it possible for marketers to include […]

Early access available now

December 3, 2021
We’re currently accepting applications to receive early access to our new Marketing Cloud solution. Are you interested in Activation Studio and do you want to receive early access as soon as possible? Fill in the following form and we’ll get back to you before you can finish your SQL query. What is included in early […]

Date and number filters in release november 2021

November 28, 2021
We’ve added the option to use new actions in combination with date fields and number fields within the Segment Designer. This option gives marketers the possibility to easily add more complexity to their segments. Marketers can now use date type and number field specific actions. Creating segments in Marketing Cloud have never been easier. Date […]

Never use SQL Activities in Marketing Cloud again

November 19, 2021
Creating segments in Marketing Cloud can be time consuming and demands SQL knowledge. Activation Studio offers an alternative to SQL queries and activities. As a marketer you want to focus on creating engaging campaigns.

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