DO YOU USE SALESFORCE MARKETING CLOUD?
Why Activation Studio?
Boost Marketing Cloud efficiency
If you are a Marketing Cloud user, you know that the platform is very powerful. You also know that it’s not always easy to use. Technical support is required to use Marketing Cloud for functionalities like Segmentation, Web Tracking and Scoring.
Activation Studio makes all of this easy to implement and use, with a friendly no-code user experience. Activation Studio allows you to use Marketing Cloud with a drag and drop interface.
What is Activation Studio?
Activation Studio is a certified Salesforce Marketing Cloud software Partner (ISV Partner). The solution is built natively within Salesforce Marketing Cloud, which means that data stays in Marketing Cloud, and never leaves.
The Segment Designer for SFMC offers a visual drag ‘n drop interface to create segments for your journeys.
SCORING AND TAGGING
Start creating scoring rules and scoring tags based on any data in Salesforce Marketing Cloud. Scores are calculated per subscriber.
Define interaction types and start tracking video views, downloads, form abandonment, etc and start defining journeys to follow-up these interactions.
You implemented Marketing Cloud, but you are not happy with how the solution is used, and the results you are achieving with your Marketing Cloud campaigns.
- Some users complain, saying that the platform is not as easy to use as expected.
- Marketing needs to rely on your technical team to segment your audience.
- Implementing a new campaign takes too much time, with your technical team becoming a bottleneck.
- For web tracking and scoring, you need your Salesforce Partner to implement a custom solution, which is expensive, and becomes hard to use and even harder to maintain.
Activation Studio is the answer to all of this, with No-Code Segmentation, Web Tracking and Scoring within a single, easy to use platform, built on top of Salesforce Marketing Cloud.
Activation Studio is a stepping stone to a fully-fledged CDP, like Salesforce Data Cloud.
Activation Studio becomes your lightweight CDP, where your marketing team will be independent in managing data, logics, and have everything they need to run their Marketing Cloud Campaigns.
In the future, you will be able to implement Salesforce Data Cloud (or other CDP platforms), which will require more time and resources. With a real CDP, you will be able to achieve a lot more. Starting with Activation Studio, you will find yourself ready for the CDP project, when the time comes.
Salesforce offers a great personalization platform, called Salesforce Personalization (previously, Interaction Studio).
The implementation of Salesforce Personalization takes several months to complete, and needs a specialized Salesforce Consulting Partner to guide you through the deployment and implementation.
Activation Studio provides a simple tool for your Marketing Cloud team to easily personalize marketing campaigns. Activation Studio is implemented immediately, and works out of the box.
Are you currently using Pardot, Eloqua, Marketo or Hubspot, and want to move to Salesforce Marketing Cloud?
That is an excellent choice!
Salesforce Marketing Cloud is the best marketing automation solution in the market.
At the same time, you will miss some important functionalities, like no-code segmentation, website tracking, and scoring.
No worries! With Activation Studio we’ve got you covered!