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Why Activation Studio?

Boost Marketing Cloud efficiency

If you are a Marketing Cloud user, you know that the platform is very powerful. You also know that it’s not always easy to use. Technical support is required to use Marketing Cloud for functionalities like Segmentation, Web Tracking and Scoring. 

Activation Studio makes all of this easy to implement and use, with a friendly no-code user experience. Activation Studio allows you to use Marketing Cloud with a drag and drop interface.

Available through:
  • Increase Marketing Cloud User Adoption
  • User Friendly Drag & Drop Segmentation
  • Increase Marketing Cloud Productivity
  • Qualification and prioritization of leads
  • Reach your target audience

What is Activation Studio?

Activation Studio is a certified Salesforce Marketing Cloud software Partner (ISV Partner). The solution is built natively within Salesforce Marketing Cloud, which means that data stays in Marketing Cloud, and never leaves.


The Segment Designer for SFMC offers a visual drag ‘n drop interface to create segments for your journeys.


Start creating scoring rules and scoring tags based on any data in Salesforce Marketing Cloud. Scores are calculated per subscriber.


Define interaction types and start tracking video views, downloads, form abandonment, etc and start defining journeys to follow-up these interactions.

Use cases

Case 1: You are not satisfied with Marketing Cloud Adoption and Campaigns Results

You implemented Marketing Cloud, but you are not happy with how the solution is used, and the results you are achieving with your Marketing Cloud campaigns.

  • Some users complain, saying that the platform is not as easy to use as expected.
  • Marketing needs to rely on your technical team to segment your audience.
  • Implementing a new campaign takes too much time, with your technical team becoming a bottleneck.
  • For web tracking and scoring, you need your Salesforce Partner to implement a custom solution, which is expensive, and becomes hard to use and even harder to maintain.

Activation Studio is the answer to all of this, with No-Code Segmentation, Web Tracking and Scoring within a single, easy to use platform, built on top of Salesforce Marketing Cloud.

Case 2: You are looking for a CDP, but you don’t have the time and resources to implement it right now.

Activation Studio is a stepping stone to a fully-fledged CDP, like Salesforce Data Cloud.

Activation Studio becomes your lightweight CDP, where your marketing team will be independent in managing data, logics, and have everything they need to run their Marketing Cloud Campaigns.

In the future, you will be able to implement Salesforce Data Cloud (or other CDP platforms), which will require more time and resources. With a real CDP, you will be able to achieve a lot more. Starting with Activation Studio, you will find yourself ready for the CDP project, when the time comes.

Case 3: Stepping stone for Salesforce Personalization

Salesforce offers a great personalization platform, called Salesforce Personalization (previously, Interaction Studio). 

The implementation of Salesforce Personalization takes several months to complete, and needs a specialized Salesforce Consulting Partner to guide you through the deployment and implementation. 

Activation Studio provides a simple tool for your Marketing Cloud team to easily personalize marketing campaigns. Activation Studio is implemented immediately, and works out of the box.

Case 4: Moving from Pardot/Eloqua/Hubspot/Marketo

Are you currently using Pardot, Eloqua, Marketo or Hubspot, and want to move to Salesforce Marketing Cloud?

That is an excellent choice!

Salesforce Marketing Cloud is the best marketing automation solution in the market.

At the same time, you will miss some important functionalities, like no-code segmentation, website tracking, and scoring.

No worries! With Activation Studio we’ve got you covered!

  • Seamless integration with SFMC

  • All data stays safely in SFMC

  • ISO27001 certified & security reviewed external party

  • Available through Carahsoft

  • Free trial available

Not convinced? See for yourself! 

Do you want to speak with our team and see if Activation Studio is right for your specific needs?

Take a tour of product

What’s New in Activation Studio v5.5.0? Explore the Enhanced Features!

April 17, 2024
We are thrilled to announce the release of Activation Studio v5.5.0, marking a significant step forward in enhancing your experience with our platform. This update is packed with improvements designed to streamline your workflow and boost efficiency. Key Updates in v5.5.0: These updates are all part of our commitment to continuously improve Activation Studio and […]

Salesforce Unmanaged Package Revolutionizes Sales and Marketing Collaboration

November 27, 2023
In the fast-paced world of sales and marketing, efficiency and collaboration are key to success. This is where our latest innovation, a new Salesforce unmanaged package, comes into play. This cutting-edge solution is designed to seamlessly integrate the functionalities of sales and marketing teams, enhancing their cooperative efforts in nurturing leads. The New Salesforce Unmanaged […]

Unlocking New Possibilities: Score Designer’s Latest Release in Activation Studio

November 20, 2023
The latest update to Activation Studio’s Score Designer heralds a significant leap forward, offering enhanced flexibility and deeper insights for both B2B and B2C companies. With the introduction of scoring tags and the integration of Interaction Designer interactions into Salesforce Sales Cloud through an unmanaged package, a new realm of possibilities has opened up. Score […]