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Unleashing the Power of Integration: Activation Studio’s New Release Expands Access to SFMC System Data Views

Written by: Sander Hof
July 12, 2023
January 12, 2017

Seamlessly Combine and Analyze Data Sources Within Salesforce Marketing Cloud

We are excited to announce the release of our latest version of Activation Studio. This new release empowers marketers to take their data analysis and segmentation capabilities to unprecedented heights by providing access to a wide range of SFMC System Data Views.

With this groundbreaking update, Activation Studio users now have the ability to include and combine SFMC System Data Views, such as Job, Journey, Journey Activity, List Subscribers, and Forward to a Friend (FTAF), with any other data source within Marketing Cloud. This integration enables marketers to harness the full potential of their data, enabling smarter decision-making and more personalized customer experiences.

Unlock New Possibilities with SFMC System Data Views Integration:

  1. Enhanced Journey Analysis: Dive deeper into customer journeys by incorporating Journey and Journey Activity data from SFMC System Data Views. Gain valuable insights into customer behavior, identify bottlenecks, and optimize your marketing automation strategies for maximum impact.
  2. Granular Subscriber Management: Utilize List Subscribers data to gain a comprehensive understanding of your subscriber base. Combine it with other data sources to create powerful segments based on engagement levels, preferences, or specific campaign interactions, and drive targeted and personalized messaging.
  3. 360-Degree Campaign Tracking: By incorporating Job data from SFMC System Data Views, marketers can now track campaign performance with greater granularity. Analyze key metrics such as delivery rates, open rates, and click-through rates to measure the effectiveness of your campaigns and make data-driven optimizations.
  4. Optimize Word-of-Mouth Marketing: The inclusion of FTAF (Forward to a Friend) data allows marketers to track and leverage the power of word-of-mouth marketing. Identify influential customers, understand viral sharing patterns, and amplify your brand’s reach through strategic customer referrals.

These are just a few examples of how the integration of SFMC System Data Views within Activation Studio opens up a world of possibilities for marketers. By combining these invaluable data sources with existing customer data, marketers can unlock deeper insights, create more targeted segments, and execute highly personalized campaigns that resonate with their audience.

At Activation Studio, we believe that data integration and analysis are fundamental pillars of successful marketing strategies. With Activation Studio’s latest release, we’re proud to provide marketers with the tools they need to unlock the full potential of Salesforce Marketing Cloud.

Experience the power of Activation Studio’s SFMC System Data Views integration and revolutionize your marketing approach today. Contact our sales team to learn more about this exciting new feature and how it can propel your marketing efforts to new heights.

Activate your data. Transform your marketing.