Marketing Cloud system Data Views integration
February 1, 2022
January 12, 2017
We are happy to announce that we have integrated the Marketing Cloud system data views directly into the Segment Designer. For now we have included _Subscribers, _Sent, _Open, _Bounce, _Click and _Unsubscribe. In feature releases we will also include the _Job and Journey Builder data views.
This feature makes it possible for marketers to include the data views when creating a segment. And combine data view values with other data available in the Segment Designer. For example;
- include all subscriber who have received an email in the last month, didn’t engage with the content and are part of a sales opportunity
- exclude subscribers who opened an email in last week and who purchased something on your website in the last month
View how data views have been integrated in the video below.
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