Journey Builder
Salesforce Marketing Cloud

Salesforce Marketing Cloud’s Journey Builder is a potent tool that gives marketers the ability to create and automate customer journeys across email, mobile, social media, online, and advertising channels. Marketers may customise the client journey using Journey Builder by creating multi-step campaigns that are triggered by particular occasions or behaviors. This may be utilized to develop leads, welcome brand-new clients, engage dormant clients, and more.

Journey Activities

The foundation of a Journey Builder campaign are journey activities. There are many various journey activities available, like sending emails, getting push alerts on mobile devices, sending SMS messages, posting on social media, personalizing websites, and more. These activities may be used by marketers to design a unique customer journey that caters to the requirements of their target market.

Audience segmentation

The ability to segment your audience is one of the key features of Journey Builder. Using shared criteria, such as demographics, behavior, or interaction, segmentation is the practice of breaking up your audience into smaller groups. This enables you to send customized and pertinent messages to various audience categories, which may enhance engagement and conversions. Decision splits and data filters are only two of the segmentation techniques and features available in Journey Builder.

Integration of the Ad Studio

Salesforce Marketing Cloud also provides Ad Studio, a platform that enables marketers to design and manage online advertising campaigns, in addition to Journey Builder. Because Ad Studio and Journey Builder are integrated, marketers can leverage customer information and journey insights to enhance their ad targeting and boost the efficiency of their campaigns.

Best practices

Marketing professionals should have the following recommended practices in mind when utilizing Journey Builder and Ad Studio:

  1. Prior to developing a journey or advertising campaign, it’s critical to establish clear goals and objectives. This will enable you to gauge the success of your campaign and choose the proper channels and activities.
  2. Segment your audience: To generate focused campaigns for various audience segments, use decision splits and other segmentation techniques. You’ll be able to send communications that are more pertinent and unique as a result.
  3. Test and improve: To raise the effectiveness of your efforts, use A/B testing and other optimization strategies. By doing so, you can determine what appeals to your audience the most and make informed choices.
  4. Results monitoring and analysis: To measure the effectiveness of your campaigns and pinpoint areas for development, use the analytics and reporting features in Journey Builder and Ad Studio.

Marketers can utilize Journey Builder and Ad Studio to create tailored, interesting client journeys that increase conversions and enhance the customer experience by adhering to these best practices.

Journey Builder & Activation Studio

When creating segments in Activation Studio, you can directly start you journey with on click. Activation Studio also measure the results and will compare this with the benchmark statistics. Learn more about journey tracking here.

Want to see Activation Studio in action?