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Introducing the All-New Activation Studio: Smarter, More Intuitive, and More Powerful than Ever!

August 22, 2023
January 12, 2017

Activate your data. Transform your marketing.

We are thrilled to unveil the latest version of Activation Studio! This release is not just another update; it’s a game-changing evolution packed with new features and a complete interface redesign. Our goal? To provide you with the best possible tool to streamline your Salesforce Marketing Cloud experience. Let’s dive in!

1. A Freshly Redesigned Interface

Our new design is not just about aesthetics; it’s about function. We’ve reimagined how you interact with target data extensions. Now, adding custom fields to your data extension is a breeze. With the intuitive drag-and-drop feature, you can swiftly pull in fields based on your criteria. This gives you a clearer, more hands-on approach to shaping your segments.

2. Advanced Field Segmentation

No more toggling back and forth! The revamped interface now allows you to effortlessly separate fields meant for criteria from those you wish to include in your data extension. It’s streamlined, it’s intuitive, and it’s designed with your workflow in mind.

3. Enhanced Relationship Handling

In digital marketing, understanding and managing relationships between data is crucial. Activation Studio now seamlessly caters to both one-to-one and one-to-many relationships. This not only simplifies the segment creation process but also ensures more precise targeting, enhancing the relevance of your campaigns.

4. Reworked SQL Activity

After you’ve crafted your perfect segment, our refined SQL activity takes over. We’ve reengineered this function to ensure that once you run your segment, the resulting SQL activity is sharper, more efficient, and perfectly aligned with your objectives.

Closing Thoughts

Our commitment to you, our user community, is unwavering. We believe that with these updates, Activation Studio stands as one of the most sophisticated and user-friendly tools for Salesforce Marketing Cloud.

But don’t just take our word for it; experience it for yourself. Dive into the new Activation Studio and explore a world of enhanced segmentation, intuitive design, and maximized efficiency.