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Drag and drop segmentation Salesforce Marketing Cloud

Alternative SQL queries Salesforce Marketing Cloud

Creating segments in Marketing Cloud can be time consuming and demands SQL knowledge. Activation Studio offers an alternative to SQL queries and activities. As a marketer you want to focus on creating engaging campaigns.
Data Designer & Data Extension Integration
User Friendly Drag & Drop Segmentation
Save Time &
launch Journeys in half the time
Lead Scoring Rules, Web Tracking & More
No-Code add-on Salesforce Marketing Cloud

Unlock the Full Potential of Activation Studio

Webinar with Co-Founder Sander Hof

This year, our co-founder Sander Hof hosted a webinar to demonstrate the full range of features in Activation Studio. You can watch a sample of the webinar below.

View all segments

View all segments created including the status of the segment. Easily start creating a new segment or edit an existing one.

Start designing a segment

View and use all Attribute Groups available within Data Designer. Newly added Attribute Groups will automatically be added. Easily navigate and search related objects and fields. Or search for a data extension and add it manually.

Drag-and-drop fields system Data Views

Use our drag-and-drop segmentation for Salesforce Marketing Cloud. Drag fields necessary for the segment into your segment criteria. Nesting sub selections is possible. Use field type specific filters. For example use anniversary off (date) or sum/average (number and int).

Add individual data extensions

You can add fields via the Contact Builder, system Data Views or connect an individual Data Extension. 

Add fields for personalization or decision splits

Add fields to your target data extension that are not part of the criteria. For personalization or decision splits. For example; names, company or CLV.

Select fields inside of criteria

You can also include fields that are part of your criteria. 

Add calculated fields

You can also configure fields to be shown as COUN, SUM or AVG.

Check fields target Data Extension

Check the fields that will be part of your target Data Extension.

Finalize segment

Give your segment a name and choose overwrite or update. After completing the segment Activation Studio will do the heavy lifting.

Benchmark metrics

After creating the segment the benchmark metrics for the specific segment will be calculated. View your segment specific benchmark metrics. Average open, click, bounce and unsubscribe rate are included.

Automate your segment

Automate you segment hourly, daily, weekly or yearly.

Start your Journey

Directly create a Journey Builder campaign from this interface. We will link the correct data extension and will store the link between the journey and the segment.

Journey results

After running the Journey the Journey metrics are calculated and shown versus the benchmark metrics.

Want to see Activation Studio in action?

April 17, 2024
We are thrilled to announce the release of Activation Studio v5.5.0, marking a significant step forward in enhancing your experience with our platform. This update is packed with improvements designed to streamline your workflow and boost efficiency. Key Updates in v5.5.0: These updates are all part of our commitment to continuously improve Activation Studio and […]
November 27, 2023
In the fast-paced world of sales and marketing, efficiency and collaboration are key to success. This is where our latest innovation, a new Salesforce unmanaged package, comes into play. This cutting-edge solution is designed to seamlessly integrate the functionalities of sales and marketing teams, enhancing their cooperative efforts in nurturing leads. The New Salesforce Unmanaged […]
November 20, 2023
The latest update to Activation Studio’s Score Designer heralds a significant leap forward, offering enhanced flexibility and deeper insights for both B2B and B2C companies. With the introduction of scoring tags and the integration of Interaction Designer interactions into Salesforce Sales Cloud through an unmanaged package, a new realm of possibilities has opened up. Score […]