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SEGMENT DESIGNER

Drag and drop segmentation Salesforce Marketing Cloud

Alternative SQL queries Salesforce Marketing Cloud

Creating segments in Marketing Cloud can be time consuming and demands SQL knowledge. Activation Studio offers an alternative to SQL queries and activities. As a marketer you want to focus on creating engaging campaigns.
  • Data Designer & Data Extension Integration
  • User Friendly Drag & Drop Segmentation
  • Save Time &
    launch Journeys in half the time
  • Lead Scoring Rules, Web Tracking & More
  • No-Code add-on Salesforce Marketing Cloud

View all segments

View all segments created including the status of the segment. Easily start creating a new segment or edit an existing one.

Start designing a segment

View and use all Attribute Groups available within Data Designer. Newly added Attribute Groups will automatically be added. Easily navigate and search related objects and fields. Or search for a data extension and add it manually.

Drag-and-drop fields system Data Views

Use our drag-and-drop segmentation for Salesforce Marketing Cloud. Drag fields necessary for the segment into your segment criteria. Nesting sub selections is possible. Use field type specific filters. For example use anniversary off (date) or sum/average (number and int).

Add individual data extensions

You can add fields via the Contact Builder, system Data Views or connect an individual Data Extension. 

Add fields for personalization or decision splits

Add fields to your target data extension that are not part of the criteria. For personalization or decision splits. For example; names, company or CLV.

Select fields inside of criteria

You can also include fields that are part of your criteria. 

Add calculated fields

You can also configure fields to be shown as COUN, SUM or AVG.

Check fields target Data Extension

Check the fields that will be part of your target Data Extension.

Finalize segment

Give your segment a name and choose overwrite or update. After completing the segment Activation Studio will do the heavy lifting.

Benchmark metrics

After creating the segment the benchmark metrics for the specific segment will be calculated. View your segment specific benchmark metrics. Average open, click, bounce and unsubscribe rate are included.

Automate your segment

Automate you segment hourly, daily, weekly or yearly.

Start your Journey

Directly create a Journey Builder campaign from this interface. We will link the correct data extension and will store the link between the journey and the segment.

Journey results

After running the Journey the Journey metrics are calculated and shown versus the benchmark metrics.

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