Drag and drop segmentation Salesforce Marketing Cloud

Alternative SQL queries Salesforce Marketing Cloud

Creating segments in Marketing Cloud can be time consuming and demands SQL knowledge. Activation Studio offers an alternative to SQL queries and activities. As a marketer you want to focus on creating engaging campaigns.

View all segments

View all segments created including the status of the segment. Easily start creating a new segment or edit an existing one.

Start designing a segment

View and use all Attribute Groups available within Data Designer. Newly added Attribute Groups will automatically be added. Easily navigate and search related objects and fields.

Drag-and-drop segmentation interface

Use our drag-and-drop segmentation for Salesforce Marketing Cloud. Drag fields necessary for the segment into your segment criteria. Nesting sub selections is possible. Use field type specific filters. For example use anniversary off (date) or sum/average (number and int).

Configure Data Extension

Use update or overwrite actions for you your data extension. Also choose if you want to use a data retention policy.

Succesfully created segment

Directly see the status of your freshly created segment. Also if there is an error. Easily filter for active or dradft segments. After creating the segment the benchmark metrics for the specific segment will be calculated.

Benchmark metrics

View your segment specific benchmark metrics. Average open, click, bounce and unsubscribe rate are included.

Automate your segment

Automate you segment hourly, daily, weekly or yearly.

Start your Journey & view results

Directly create a Journey Builder campaign from this interface. After running the Journey the Journey metrics are calculated and shown versus the benchmark metrics.

Want to see Activation Studio in action?

Field configuration target data extension

February 22, 2022
Included in the current release is the option to add fields to your target data extension. After creating your segment within Segment Designer you can now choose to add fields already in your segment criteria (grayed out), fields from Marketing Cloud system data views and add fields from other data extensions available in the Attribute […]

View unique values in data extension fields

February 8, 2022
Marketers who have experience in creating SQL activities in Marketing Cloud know how time consuming creating SQL can be. One of the reasons is not knowing what potential values are within a field of a data extension. We wanted to created a seamless workflow within our Segment Designer without having to leave your screen. In […]

Marketing Cloud system Data Views integration

February 1, 2022
We are happy to announce that we have integrated the Marketing Cloud system data views directly into the Segment Designer. For now we have included _Subscribers, _Sent, _Open, _Bounce, _Click and _Unsubscribe. In feature releases we will also include the _Job and Journey Builder data views. This feature makes it possible for marketers to include […]

Early access available now

December 3, 2021
We’re currently accepting applications to receive early access to our new Marketing Cloud solution. Are you interested in Activation Studio and do you want to receive early access as soon as possible? Fill in the following form and we’ll get back to you before you can finish your SQL query. What is included in early […]

Date and number filters in release november 2021

November 28, 2021
We’ve added the option to use new actions in combination with date fields and number fields within the Segment Designer. This option gives marketers the possibility to easily add more complexity to their segments. Marketers can now use date type and number field specific actions. Creating segments in Marketing Cloud have never been easier. Date […]

Never use SQL Activities in Marketing Cloud again

November 19, 2021
Creating segments in Marketing Cloud can be time consuming and demands SQL knowledge. Activation Studio offers an alternative to SQL queries and activities. As a marketer you want to focus on creating engaging campaigns.

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Activation Studio
Emmaplein 4
9711AP, Groningen
the Netherlands