Drag and drop segmentation Salesforce Marketing Cloud

Alternative SQL queries Salesforce Marketing Cloud

Creating segments in Marketing Cloud can be time consuming and demands SQL knowledge. Activation Studio offers an alternative to SQL queries and activities. As a marketer you want to focus on creating engaging campaigns.

View all segments

View all segments created including the status of the segment. Easily start creating a new segment or edit an existing one.

Start designing a segment

View and use all Attribute Groups available within Data Designer. Newly added Attribute Groups will automatically be added. Easily navigate and search related objects and fields.

Drag-and-drop segmentation interface

Use our drag-and-drop segmentation for Salesforce Marketing Cloud. Drag fields necessary for the segment into your segment criteria. Nesting sub selections is possible. Use field type specific filters. For example use anniversary off (date) or sum/average (number and int).

Configure Data Extension

Use update or overwrite actions for you your data extension. Also choose if you want to use a data retention policy.

Succesfully created segment

Directly see the status of your freshly created segment. Also if there is an error. Easily filter for active or dradft segments. After creating the segment the benchmark metrics for the specific segment will be calculated.

Benchmark metrics

View your segment specific benchmark metrics. Average open, click, bounce and unsubscribe rate are included.

Automate your segment

Automate you segment hourly, daily, weekly or yearly.

Start your Journey & view results

Directly create a Journey Builder campaign from this interface. After running the Journey the Journey metrics are calculated and shown versus the benchmark metrics.

Want to see Activation Studio in action?

Score Designer for Marketing Cloud

June 8, 2022
When companies are looking for lead scoring and grading capabilities they first think about Pardot. Until now! We released a lead scoring solution that works in Salesforce Marketing Cloud. Combine any data and activate scored leads in Journey Builder. Pardot versus Marketing Cloud Lead scoring has never been part of Marketing Cloud. Companies looking for […]

Field configuration target data extension

February 22, 2022
Included in the current release is the option to add fields to your target data extension. After creating your segment within Segment Designer you can now choose to add fields already in your segment criteria (grayed out), fields from Marketing Cloud system data views and add fields from other data extensions available in the Attribute […]

View unique values in data extension fields

February 8, 2022
Marketers who have experience in creating SQL activities in Marketing Cloud know how time consuming creating SQL can be. One of the reasons is not knowing what potential values are within a field of a data extension. We wanted to created a seamless workflow within our Segment Designer without having to leave your screen. In […]

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the Netherlands