The subscriber filter determines which subscribers of your account can access the business unit. Define subscriber filters for Enterprise 2.0 accounts in Marketing Cloud.
Define a subscriber filter in Marketing Cloud
Make sure that your user is in the parent business unit and that he has the define subscriber filter permission. Child business units, with access to send to the All Subscribers list, must have a filter set up and defined parameters. The parameters determine whether the child business unit sends to the parent All Subscribers list or to the All Subscribers list for that child business unit.
- In Setup, click Business Units.
- Select the business unit to create the filter for.
- Select Define Subscriber Filter.
- Complete the information and add conditions and groupings.
Setup attribute in profile management
To create these attributes on subscriber level, navigate to Email Studio >> Subscribers >> Profile Management. On this screen you can create attributes. These attributes can be linked when importing subscribers. It is also possible to map these attributes to the Salesforce Lead, Contact or Account Field.
Setup business unit filter in Activation Studio
The last step is navigating to Activation Studio to define the business unit filter. When you have multiple business units every instance of Activation Studio can be configured separately.