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  • Home
  • Solutions
    • ---
      • Segment Designer
      • Score Designer
      • Interaction Designer
    • ---
      • Marketing Cloud Segmentation
      • Lead management
      • Journey tracking
  • Pricing
    • Get quote
    • FAQ
  • Contact
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Getting started

  • Using Data Designer in Contact Builder
  • Setup subscriber filter business unit
  • Adding Score and Interaction Designer to Data Designer
  • Setting up roles & rights

Segment Designer

  • Creating your first segment Marketing Cloud

Score Designer

  • Calculating Total Score by Opportunity with Salesforce Marketing Cloud SQL

Interaction Designer

  • How to setup interaction tracking SFMC?
  • How to stitch visitors and SFMC subscribers?
  • Using parameter management Marketing Cloud
  • Using Postman to test interactions in Interaction Designer

Use cases

  • Setting up abandoned cart in Salesforce Marketing Cloud
  • Understanding RFM Analysis and Building an RFM Model in Marketing Cloud
  • Calculating Total Score by Opportunity with Salesforce Marketing Cloud SQL

FAQ

  • How does lead conversion to a Contact work in Marketing Cloud?
  • How often are scores per subscriber refreshed?
  • Marketing Cloud Automation Studio and Activation Studio?
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  • Interaction Designer
  • How to setup interaction tracking SFMC?

How to setup interaction tracking SFMC?

To start including web interactions in Marketing Cloud you need to set up interactions. There are different ways to do so. First thing you need to do is setting up is way to stitch Marketing Cloud subscribers to website visitors.

Add a new website

If you haven’t done so, you can add a new website to Activation Studio in the settings section.

Create new website Interaction Designer Salesforce Marketing Cloud

Creating a new interaction

When setting up a new interaction in Activation Studio Interaction Designer click the ‘+ Interaction’ button. Let’s create an interaction to track all pageviews done by identified visitors.

  1. Choose the website related to the interaction
  2. Give the interaction a name, for example ‘All pageviews’
  3. Select a tag type ‘Website’
  4. Add variables:
    1. URL (text)
    2. Referrer (text)
    3. Title (text)
  5. Save and enable
  6. Click ‘OK’ when the prompt says “Interactions are no longer editable when enabled. Do you want to enable this interaction?”
Setup new interaction Interaction Designer Salesforce Marketing Cloud

Integrating the interaction on a website

You have a couple of options to integrate an interaction on a website.

  1. Via Google Tag Manager
  2. Via GET or POST endpoint
  3. Via a javaScript example

Choose your preferred way of integrating. When choosing Google Tag Manager you can download the TPL file.

How to import a TPL file in Google Tag Manager

  1. In Tag Manager, click Templates.
  2. Click New. This will open a blank template in the Template Editor.
  3. Click the More Actions menu (more_vert) and select Import.
  4. Select the . tpl file that you would like to import.

How to create a tag based on the template

  1. Create new Tag
  2. Choose Tag Type ‘Interaction Designer – All pageviews’
  3. Configure variables
  4. Choose trigger (make sure you only trigger pageviews of known visitors / subscribers)
Create Google Tag Manager tag Interaction Designer Salesforce Marketing Cloud

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