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Activation Studio Activation Studio
  • Home
  • Solutions
    • ---
      • Segment Designer
      • Score Designer
      • Interaction Designer
    • ---
      • Marketing Cloud Segmentation
      • Lead management
      • Journey tracking
  • Pricing
    • Get quote
    • FAQ
  • Contact
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Getting started

  • Using Data Designer in Contact Builder
  • Setup subscriber filter business unit
  • Adding Score and Interaction Designer to Data Designer
  • Setting up roles & rights

Segment Designer

  • Creating your first segment Marketing Cloud

Interaction Designer

  • How to setup interaction tracking SFMC?
  • How to stitch visitors and SFMC subscribers?
  • Using parameter management Marketing Cloud
  • Using Postman to test interactions in Interaction Designer

Use cases

  • Setting up abandoned cart in Salesforce Marketing Cloud

FAQ

  • How does lead conversion to a Contact work in Marketing Cloud?
  • How often are scores per subscriber refreshed?
  • Marketing Cloud Automation Studio and Activation Studio?
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  • Segment Designer
  • Creating your first segment Marketing Cloud

Creating your first segment Marketing Cloud

Creating a segment in Marketing Cloud via our Segment Designer is a breeze. Even without using SQL activities in Marketing Cloud. Because, our Segment Designer offers a visual drag-and-drop interface. The first thing you should be aware of is that Activation Studio uses the data relationships available within the Data Designer of your Salesforce Marketing Cloud business unit. This means that only data extensions included in a Data Designer Attribute Group are available for segmentation.

All Subscriber List Email Studio

The second thing that you should be aware of is that the all subscriber lists (_Subscribers data view) are the starting point of any segment created within our Segment Designer for Marketing Cloud. This means that contacts that haven’t received an email yet or who haven’t been imported, won’t be part of the segment. It is best practice to setup an automation to import all contacts that meet the criteria to be seen as a subscriber.

Create a segment in Segment Designer

The video below demonstrates how a segment in Marketing Cloud can be created.

Using segments in Journey Builder

After creating a segment, you can directly start designing your journey by clicking the Journey Builder icon. After clicking this icon, we will store the relationship between the journey and segment to pull in metrics like opens, clicks and more.

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Activation Studio
Leonard Springerlaan 29
9727KB, Groningen
the Netherlands

+31850049792