We’ve added the option to use new actions in combination with date fields and number fields within the Segment Designer. This option gives marketers the possibility to easily add more complexity to their segments. Marketers can now use date type and number field specific actions. Creating segments in Marketing Cloud have never been easier.
When dragging a date field into the Segment Designer, you now have the option to select the ‘is anniversary off’ selector. This makes it easier to include birthdays or the date a new client signed with your company. The selector doesn’t look at the year, but the recurrence of the day and month.
It was already possible to use common actions like ‘between’ and ‘greater than’ selectors. Now it’s also possible to use ‘average’, ‘sum’ or ‘each’ in combination with number or integer fields. A marketer can use this when for example wanting to segment all customers with an average purchase between 500 and a 1000 dollars or a customer lifetime value of greater than 2500 dollars.