The secret to success in the dynamic world of digital marketing is personalisation. For businesses to design more specialised and successful campaigns, they must better understand their clients. To assist you in doing that, Salesforce Marketing Cloud provides a robust set of tools, such as Audience Builder and Contact Builder. In this post, we’ll examine the advantages and drawbacks of these tools, talk about how they work together, give examples of real-world applications, and offer advice on how to increase your marketing effect.