NONPROFIT
Activation Studio for Nonprofit
Boost Marketing Cloud efficiency for Nonprofit organizations
Activation Studio for Salesforce Marketing Cloud is a solution that offers an improved workflow in SFMC. Deliver personalized content to potential donors and existing donors. Increase donor engagement and reactivate ‘stale’ donors.
Increase donations
- Utilize all data within Salesforce Marketing Cloud Engagement and combine web interactions to create segments
- Engage donors who haven’t yet donated this year, but normally have a high average donation
Know your donors
- A Nonprofit wants to have the ability to qualify and prioritize donors, in an automated way, to give the Marketing Department the possibility of identifying the most engaged donors, and send each donor the right content at the right time.
- Prioritization metrics and tags based on an donor’s journey and behavior on the website
Segment and personalize
- Marketing will get digital behavioral data in Marketing Cloud, with the possibility of using this kind of data to personalize campaigns.
- More importantly, Activation Studio provides a drag and drop interface to segment Marketing Cloud campaigns.
- Marketing can differentiate communications to donors who have donated, from communications to donors who still haven’t donated this year
- Personalize marketing campaign journeys according to donor profiles
Companies working with
Activation Studio for SFMC
