MANUFACTURING

Activation Studio for Manufacturing

Boost Marketing Cloud efficiency for Manufacturing

Activation Studio for Salesforce Marketing Cloud is a certified solution built on top of Salesforce Marketing Cloud for no-code segmentation, lead tracking and scoring

Bring essential B2B functionalities to your Salesforce Marketing Cloud to boost user adoption and productivity

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User Friendly Drag & Drop Segmentation

Marketing-Sales Alignment

Lead and account website tracking and sales alerts

Lead and account qualification and prioritization

Sales insights and intelligence

Lead management and audience segmentation play pivotal roles in the success of businesses across various industries, and the manufacturing sector is no exception. These strategies are crucial for streamlining marketing efforts, optimising sales processes, and ultimately enhancing customer satisfaction in the highly competitive manufacturing landscape.

Lead management and audience segmentation are indispensable tools for manufacturers seeking to navigate a dynamic and competitive market. These strategies enable businesses to streamline their sales processes, build meaningful relationships with customers, and adapt their approaches to the unique needs of diverse audience segments.

Marketing-Sales Alignment

Unity is strength

Help marketing and sales to work together as a team
Salesforce Sales Cloud and Service Cloud integration
Prioritize lists of leads, accounts, contacts, opportunities within Salesforce CRM
Identifying upsell opportunities for customers

Tracking and Alerts

Understand, capture and activate digital behavior

Capture web events and activate them within Salesforce Marketing Cloud and Salesforce CRM
Collect interactions and behavior per subscriber and engage them within Activation Studio in a relevant and timely manner
Google Tag Manager integration, for importing and exporting tags with a click of the mouse
Use digital interactions and tags for segmentation and/or scoring, and within Salesforce CRM

Qualify and prioritize

For leads, prospects and accounts

Flexibility and ease of use: no-code scoring engine
Create multiple scoring rules and tags within Salesforce Marketing Cloud
Different scores per team or sub-brand, per country, per product line, et cetera
Calculate scores per subscriber and engage them within Activation Studio Score Designer in a relevant and timely manner

Sales insights

Intelligent reporting in MC and CRM

Compliant with GDPR, CCPA and any privacy regulation
Your sales team can see the digital behavior of leads, prospects and customers
Know what they are looking for before engaging with them
Help your sales team to be more effective and efficient in their relationship with prospects and customers