Activation Studio is a lightweight CDP for Salesforce Marketing Cloud. We created a SFMC solution for marketers that offers a more efficient workflow.
Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one SFMC solution.
Boost your efficiency in Salesforce Marketing Cloud now!
We all know Salesforce Marketing Cloud is very powerful. However, SFMC is missing an easy way to create segments without SQL. We wanted to offer a better workflow for non-technical marketers.
The Segment Designer for SFMC offers a visual drag ‘n drop interface to create segments for your journeys. Save them as a draft and easily automate them. We will gather benchmark data and will compare these metrics with your journey results.
Lead scoring has never been part of Marketing Cloud. An alternative is Pardot, but offers less functionality. We created a visual way to create and manage lead scoring rules Marketing Cloud.
Start creating scoring rules based on any data in Salesforce Marketing Cloud. Scores are calculated per subscriber and give each subscriber an aggregated score. Scores can be used in Segment Designer to create segments.
Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys.
Define interaction types and start tracking video views, downloads, form abandonment, etc and start defining journeys to follow-up these interactions. All interactions can be combined within the Segment and Score Designer.
© All rights reserved.
Powered by Harvest Tech Labs.