Activation Studio is a lightweight CDP for Salesforce Marketing Cloud solution aimed at marketers. Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one application.
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We all know Marketing Cloud is missing an easy way to create complex segments. If you know SQL, you are golden, but most marketers struggle on this subject.
The Segment Designer offers a visual drag ‘n drop interface to create segments for your journeys. Save them as a draft or easily automate them.
Lead scoring has never been part of Marketing Cloud. Maybe if you would create complex queries. Until now.
With Score Designer you can easily create scoring rules and scoring categories based on any data in Marketing Cloud. These are calculated per subscriber and give each subscriber an aggregated score and connect this to the tier. Tiers can also be customized.
Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys.
Define interaction types and start tracking video views, downloads, form abandonment, etc and start defining journeys to follow-up these interactions. All interactions can be combined within the Segment Designer.